Digital Marketing Manager

We are looking for a data-driven Performance Marketing Manager to lead our paid media across Google, Meta, YouTube & SEO.

Aim: maximize ROI, improve lead quality & drive patient footfall across all 14 centers.

Key Responsibilities

• Plan, monitor, and optimize paid media campaigns (Google, Meta, YouTube, etc.) for maximum ROI.
• Track daily spends, CPL, CTR, and conversion rates take corrective actions quickly.
• Ensure accurate conversion tracking via Google Tag Manager, Pixel, and UTM tagging.
• Drive A/B testing for creatives, targeting, and landing pages.
• Review lead quality and coordinate with CRM to improve appointment conversion.
• Manage the agency relationship with weekly performance reviews and clear KPIs.
• Oversee SEO efforts to rank for key specialties and geographies.
• Deliver weekly & monthly performance dashboards to leadership

Requirements

• 57 years in performance marketing, ideally in healthcare, wellness, or service industry.
• Proven experience managing budgets of ?40 lakhs/month+.
• Analytical mindset data over opinion.
• Excellent coordination & communication skills.
• Hands-on with Google Ads, Meta Ads, SEO, GA, GTM
• Analytical, ROI-focused, strong communicator

Why Join Us

You will have the opportunity to lead digital growth for one of Indias fastest-growing women & childrens hospital brands, manage significant ad budgets, and directly impact patient acquisition outcomes.

About Us

Ankura Hospitals is one of Indias fastest-growing networks of 14 women & childrens hospitals, delivering advanced medical care with compassion. We combine clinical excellence with exceptional patient experiences, making us a trusted choice for families across the country. With a strong digital-first approach, we are expanding our marketing team to scale our presence and drive measurable growth across all centres.