Programmatic Analyst

Department Icon Digital Marketing/Marketing
Posted: 8 months ago
2-4 years
Bengaluru / Bangalore, Karnataka
Digital Marketing/Marketing
work from office
Full Time

Posted: 8 months ago
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Job Description

About the role

This exciting role of an Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of:

  • Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
  • Deliver actionable audience and optimization-based insights at agreed-upon cadence.
  • Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
  • Understand performance objectives and KPIs to develop successful optimization recommendations
  • Proactively learn advanced trading and optimization techniques across all preferred platforms
  • Strictly adhere to agreed quality and delivery timelines.

Must-Have Qualifications & Experience:

  • A full-time graduate degree (Mandatory)
  • 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
  • Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience On Dv360/TTD/Amazon DSP
  • Working knowledge of digital marketing: display, video, social and marketing analytics

This may be the right role for you if you have:

  • A Team player & creative thinker with proven technical and analytical aptitude.
  • Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.
  • General troubleshooting skills and strong attention to detail

Skills

Digital MarketingDigital MediaMediaOptimizationMarketing

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