Senior Sales Specialist - HORECA

• Position: Senior Key Accounts Specialist – HORECA (Hotels, Restaurants, Catering)
• Industry: FMCG / Beverage (Energy Drinks/Carbonated Drinks)
• Experience Required: Min 5-7 years

AbouttheRole

• Our client, a global beverage company, is seeking a Senior Key Accounts Executive with managerial
• experience in HORECA to manage and grow partnerships with leading hotels, restaurants,
• cafés, and catering companies across the UAE.

KeyResponsibilities

• Manage and grow a portfolio of key HORECA accounts, acting as the primary point of contact for decision-makers such as F&B Directors and Procurement Managers.
• Develop and implement account-specific business plans to achieve volume, value, and profitability targets.

• Build strong, long-term partnerships by understanding customer needs, providing tailored solutions, and ensuring exceptional service.

• Lead commercial negotiations, contract agreements, and pricing discussions.
• Conduct regular business reviews with clients to align objectives, address challenges, and explore growth potential.

• Monitor market trends, competitor activities, and customer feedback to inform strategic

decisions.

• Oversee product availability, quality standards, and brand visibility in all HORECA outlets.
• Drive execution of new product launches, promotional campaigns, and seasonal activations in collaboration with marketing teams.
• Maintain accurate and up-to-date records of contracts, agreements, and customer interactions.