Brand Marketing Manager

Brand Manager

About the Role

We are seeking a dynamic and strategic Brand Manager to lead our brand positioning, creative development, and campaign execution across all channels. This role requires a hands-on leader who can bridge creative vision with data-driven decision-making, managing multiple stakeholders while maintaining brand consistency and driving measurable business results.

Key Responsibilities

Creative Leadership & Agency Management

• Partner with creative agencies to conceptualize, develop, and execute integrated brand campaigns that align with brand strategy and business objectives
• Serve as the primary point of contact with agency partners, providing clear briefs, creative direction, and timely feedback
• Establish and maintain strong relationships with external creative teams, ensuring quality output and on-time delivery
• Oversee the entire campaign development process from concept through production and launch
• Evaluate agency performance and identify opportunities for process improvements and optimization

Influencer & Partnerships Strategy

• Develop and execute influencer marketing strategies aligned with campaign objectives and target audience
• Identify, vet, and negotiate with influencers across micro, mid, and macro tiers
• Manage influencer relationships, campaign briefs, performance metrics, and deliverables
• Monitor influencer content performance and engagement in real-time, adjusting strategies as needed
• Build and maintain a database of influencers organized by audience demographics, engagement rates, and brand fit

Content & Campaign Strategy

• Lead creative campaign design from ideation through execution, ensuring compelling storytelling and brand alignment
• Develop comprehensive go-to-market (GTM) strategies for product launches and seasonal campaigns
• Create strong, on-brand content across multiple formats (video, static, carousel, stories, reels) optimized for different platforms
• Manage content calendars and ensure consistent posting schedules across social channels
• Collaborate with copywriters, designers, and videographers to bring campaigns to life

Social Media Management & Content Excellence

• Drive strategy and day-to-day execution across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Develop platform-specific content strategies that maximize engagement and reach
• Manage community engagement, respond to comments, and build meaningful customer relationships
• Stay updated on social media trends, platform algorithm changes, and emerging opportunities
• Oversee social media crisis management and brand reputation monitoring

Brand Performance & Analytics

• Define key performance indicators (KPIs) aligned with business objectives
• Track and analyze campaign performance across all channels using analytics tools and dashboards
• Generate regular performance reports with actionable insights and recommendations
• Conduct data-driven analysis to identify successful tactics and areas for optimization
• Use A/B testing and data insights to continuously improve campaign effectiveness and ROI
• Monitor brand health metrics and competitive landscape

Required Qualifications

• 3-5 years of experience in brand management, digital marketing, or marketing communications
• Proven expertise in social media strategy and content creation across multiple platforms
• Strong understanding of influencer marketing and experience managing influencer partnerships
• Demonstrated experience coordinating with creative agencies or managing creative projects
• Excellent project management skills with ability to juggle multiple campaigns simultaneously
• Strong analytical skills with proficiency in marketing analytics tools and data interpretation
• Exceptional written and verbal communication skills
• Creative thinking combined with strategic planning mindset
• Track record of delivering results-driven campaigns that impact business metrics

Preferred Qualifications

• BA from a Tier 1/ Tier 2 college, mass communication from Tier 1 college or MBA from Tier 2 college. 
• Familiarity with Google Analytics, Facebook Ads Manager, and similar analytics platforms
• Experience in designing and scaling creative campaigns. Demonstrated excellence in communication
• Background in e-commerce or DTC (Direct-to-Consumer) marketing
• Experience launching and scaling brands
• Understanding of paid social advertising and campaign optimization

Key Skills & Competencies

• Strategic Thinking & Planning
• Storytelling
• Data Analysis & Insight Generation
• Relationship Management (agencies, influencers, cross-functional teams)
• Project & Campaign Management
• Social Media Expertise
• Content Creation & Curation
• Budget Management
• Adaptability & Innovation
• Leadership & Collaboration

What We're Looking For

A resourceful, self-motivated professional who combines creative flair with analytical rigor. You should be comfortable taking ownership of brand initiatives end-to-end, from strategy to execution to optimization. You thrive in fast-paced environments, are energized by data insights, and possess an innate ability to spot trends and identify opportunities. Above all, you're passionate about building brands that resonate with audiences.