Anther - Assistant General Manager/Deputy General Manager - Brand Marketing - Beauty & Personal Care
Digital Marketing/Marketing
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Job Description
Role Overview:
Looking for an experienced Brand Marketing professional to lead offline brand marketing initiatives for a leading beauty/personal care brand.
Key Responsibilities:
- Lead ATL and BTL marketing initiatives across the brand.
- Develop and execute offline brand campaigns, consumer activations and on-ground initiatives.
- Drive TV, Print, OOH, Radio, Events, Retail & Trade Marketing activities.
- Manage brand communication, campaign planning and execution.
- Work closely with sales, agencies and internal teams for seamless execution.
- Track campaign effectiveness, consumer response and brand performance.
- Manage marketing budgets and ensure effective utilization.
Ideal Candidate:
- 7+ years of experience in Brand Marketing.
- Must have experience with Beauty, Personal Care, Cosmetics or FMCG brands.
- Strong experience in offline/ATL marketing is mandatory.
- Experience in handling large-scale brand campaigns and agency management.
- Strong understanding of consumer marketing and brand building.
Skills
Brand ManagementBrand MarketingMarketingCampaign ManagementFMCG MarketingMarketing CommunicationsBtl MarketingMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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