Brand Manager - Product Marketing - FMCG/FMCD - IIM/ISB/MDI/FMS

Brand Manager / Product Marketing - Mumbai FMCG /FMCD - Top B.School (4-7 yrs)

Product Strategy:

• Define and own the product roadmap aligned with brand strategy and market trends.
• Identify market gaps, evolving travel needs, and consumer preferences to feed product development opportunities
• Benchmark against competition across Indian and global markets

Product Development:

• Lead the development and execution of a New Product Development (NPD) calendar.
• Translate customer insights into product briefs for the design team.
• Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brand's values and market demand.

Go-to-Market & Launches:

• Craft compelling product narratives in alignment with brand identity
• Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging
• Oversee the entire product launch process, including planning, execution, and post-launch
• Analysis and make recommendations for improvements.

Cross-functional Collaboration:

• Work closely with internal teams - Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce).
• Ensure alignment across teams on product specs, timelines, and availability
• Be the custodian of the product throughout its lifecycle

Pricing & Positioning:

• Manage category-specific promotions and pricing strategies

Brand Management:

• Define and evolve the brand's positioning, voice, and visual identity
• Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels.
• Develop annual brand plans aligned with business objectives and customer insights
• Monitor and measure brand health through qualitative and quantitative tools

Marketing & Communication:

• Lead brand campaigns-from brief to execution.
• Collaborate with internal creative teams and external agencies to develop impactful communication
• Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).