Director - Brand Marketing

Description: You own brand meaning, not just marketing output.

What You Own

• Brand tone, voice, and cultural posture

• Earned media, social brand voice, and PR narratives

• Final authority on how STAGE shows up across all channels

• What the brand amplifiesand what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve STAGEs core positioning as the platform for Indias regional cultures

• Own master brand architecture across regions, IPs, and markets

• Protect the red thread connecting cultures without dilution or tokenism

• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations

• Act as Editor-in-Chief of STAGEs public voice

• Ensure social presence feels cultural, not promotional

• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments

• Ensure every campaign has a strong idea, emotional depth, and scalability

• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

- Set creative standards for visual identity, copy, and storytelling

• Ensure respectful, non-stereotypical representation of regional cultures

• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams

• Act as the brand consciencecalling out dilution or short-termism when needed