Principal Product Manager

Principal Product Manager

Description:

We are seeking a visionary and technically savvy Principal Product Manager to lead the strategy, development, and growth of our Identity Resolution products, including the HCP Graph, probabilistic and deterministic identity solutions, and data partner integrations.

This role sits at the intersection of data, product, and healthcare advertising, giving you the opportunity to shape how Doceree identifies, unifies, and activates HCP audiences across the ecosystem. You will define the future of identity in healthcare marketing and play a pivotal role in building products that maximize both privacy compliance and advertiser ROI.

Key Responsibilities:

Product Strategy & Vision:

- Define and evangelize the vision for Docerees identity resolution products and HCP data graph.

- Build a product roadmap that balances technical innovation, market differentiation, and business impact.

- Conduct competitive research and explore emerging identity technologies to ensure Doceree remains at the cutting edge of HCP data solutions.

Product Development & Execution:

- Lead end-to-end product lifecycle: ideation, requirement definition, development, launch, and iteration.

- Collaborate with engineering and data science teams to design scalable identity solutions leveraging first-party, third-party, and probabilistic signals.

- Author high-quality PRDs, user stories, and acceptance criteria, ensuring clarity for cross-functional teams.

- Drive integration strategy with data partners, DSPs, and other activation channels to expand Docerees reach and addressability.

Data & Privacy Expertise:

- Develop solutions that unify HCP identities across platforms while maintaining strict compliance with privacy regulations like HIPAA, GDPR, CCPA, and industry-specific rules.

- Ensure high identity match rates, data quality, and robust governance frameworks.

- Explore advanced techniques such as probabilistic linking, email-based resolution, and graph modeling to continuously improve audience unification.

User Experience & Enablement:

- Collaborate with UX designers to simplify complex workflows for internal teams and clients managing HCP audiences.

- Provide clear product documentation, training, and enablement materials to maximize adoption.

Performance & Optimization:

- Define metrics for success (match rate, segment addressability, HCP coverage, platform adoption) and continuously optimize solutions.

- Use data-driven insights to iterate on products, identify gaps, and enhance identity resolution accuracy and reliability.