SEO/ASO Manager - Financial Services

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We are looking for a data-driven, strategy-oriented SEO - YouTube SEO - ASO Manager to lead organic discoverability and growth across the brand's website, YouTube channel and mobile app stores. The role will own brand-side organic search strategy, technical and content SEO, YouTube search and audience growth, and App Store Optimization (ASO) to improve qualified traffic, video engagement, app visibility and organic acquisition. The role partners with content, product, technology, design, analytics and compliance teams, with all financial-services communications aligned to applicable SEBI guidelines and internal policies.

Core Responsibilities:

• Organic Search Strategy & Technical SEO: Own the brand-side SEO roadmap for website and key landing pages; conduct keyword, search-intent, competitor and content-gap research; prioritize technical audits covering crawling, indexing, site architecture, internal linking, canonicals, structured data, Core Web Vitals and migrations; partner with developers to resolve issues and improve organic visibility.
• Content SEO & Organic Growth: Build and optimize content plans across product, trading, IPO, investing and financial-education topics; brief writers and subject-matter experts on search intent, on-page structure, metadata, E-E-A-T and content quality; identify cannibalization, thin, outdated and duplicate content; improve landing-page relevance, conversion paths and visibility across traditional search and emerging AI-led search experiences.
• YouTube SEO & Channel Growth: Lead YouTube keyword and topic research; optimize video titles, descriptions, tags, chapters, playlists and channel metadata; work with creative teams on thumbnails, hooks and CTR experiments; improve discovery, watch time, audience retention and subscriber conversion using YouTube Analytics; recommend content refreshes and distribution opportunities.
• App Store Optimization (ASO): Own organic app discovery across Google Play and Apple App Store; research app-store keywords and competitor listings; optimize app title/name, subtitle, short and long descriptions, keyword fields, screenshots, previews and localization; plan listing experiments where available, monitor rankings, impressions, product-page conversion and organic installs, and coordinate app release notes and listing updates with product teams.
• Measurement, Collaboration & Compliance: Establish reporting across organic rankings, non-brand and brand traffic, engagement, video performance, app-store visibility and installs; use insights to define priorities and communicate results to stakeholders; collaborate with product, technology, content, design, analytics and agency partners; ensure SEO, video and app-store content follows applicable SEBI guidelines, brand standards and internal compliance processes.

Requirements & Qualifications:

• Experience: 4 - 7 years in SEO/digital growth, including hands-on ownership of a brand-side website or app; practical experience in YouTube SEO and ASO, ideally in fintech, banking, stock broking, consumer apps or personal finance.
• SEO & ASO Expertise: Strong understanding of technical SEO, keyword research, on-page optimization, content strategy, crawling/indexing, site architecture, app-store ranking factors, listing optimization and organic acquisition.
• YouTube & Analytics Tools: Working expertise in YouTube Studio/Analytics, Google Search Console, GA4, Google Trends and SEO crawling/keyword tools; familiarity with ASO platforms, app-store console analytics and YouTube research tools such as VidIQ or TubeBuddy is an advantage.
• Analytical & Stakeholder Skills: Ability to turn performance data into prioritized action plans, manage cross-functional execution and communicate clearly with content, product, engineering, creative and compliance teams.
• Domain & Communication: Understanding of Indian equity markets, mutual funds, trading terminology and the broking landscape; strong written communication in English, with Hindi familiarity preferred; attention to regulatory accuracy and detail.

Contact: Ananthi Prasad, 7299993116