Account Director, Social Media

The role:

The Social Media AD is responsible to create appealing content for the company’s social media presence, including maintaining social media channels updated and brand-focused, and looking for new social media avenues and ways of connecting with audiences. This position involves a complete secondment to the clients side, with responsibilities including team management.

Main Responsibilities

• Manage company social media content development for channels including Facebook, Instagram, LinkedIn, YouTube, Twitter and some other platforms.
• Engage in social media presence creation on new and emerging social media platforms..
• Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
• Cover events.
• Work as part of a team to develop large social media strategies and campaigns.
• Propose new ideas and concepts for social media content.
• Analyze and report audience information and demographics, and success of existing social media projects on a monthly basis.
• Manage social media communications.
• Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.

• Bachelor’s degree in marketing or Equivalent
• Minimum of 7 to 10 years of relevant experience
• Prior experience in managing a team.
• Fluency in English and Arabic
• Prior experience in working for the banking sector and dealing with customer services/ customer complains platform is a plus.
• Must reside in Abu Dhabi or be willing to relocate.

APCO Worldwide is an advisory and advocacy consultancy helping leading public and private sector organizations be catalysts for progress by navigating the challenges of today, acting with agility, anticipating social risk and building organizational reputations, relationships and solutions to succeed. APCO is proudly an independent and majority women-owned business.

In a rapidly evolving global context, rising expectations for organizations and a time of transformational change, APCO strives to add value to our clients’ enterprises and benefit society. We enable clients to achieve their objectives through insightful counsel, compelling narratives and creative solutions. The values we share reflect our commitment to our people and our clients and we aspire to meet the highest business standards in our industry.

Our work transcends borders , and in addition to our almost 40 years of experience, the reach of APCO’s team allows us to meet client challenges across the globe. We have more than 30 offices around the world, with our work reaching more than 80 markets and going far beyond lines on maps.