Intern, Marketing

Primary Duties and Responsibilities

Strategy and Planning

• Supporting with developing and implementing APCO’s strategy to elevate brand visibility that aligns with APCO’s strategic priorities and three-year plan.
• Research go-to-market strategies that highlight new agency innovations.
• Coordinate and liaise with the global marketing team to align on internal and external campaigns
• Support with conducting market, trend, and competition analyses.
• Support with developing and improving content and e-content and use marketing KPIs to measure success against APCO’s brand and activities.

Marketing events, management and communications

• Support with planning and coordinating marketing events such as roundtables, roadshows, high-level meetings, and various regional events.
• Generate ideas to translate our purpose, values and wider priorities into inspiring internal and external communications campaigns and materials that educate and engage wider audiences.
• Support with the development of content and collateral including case studies for the region and associated tools.
• Support with maintaining up-to-date talking points on new client success stories and agency innovations for the MENA region.
• Work collaboratively with the Support Services team to drive planning and project management of events.
• Coordinate maintaining relationships with agencies, awards, media, universities and other third parties, championing consistency and proper implementation of the APCO brand

Day-to-day operations

• Day-to-day project administration
• Content development for communication across different markets
• Coordinate with the marketing team for APCO’s branding initiatives
• Develop thought leadership content—long-form, short-form and real-time.
• Promote marketing activity on social media that aligns with the company’s overall strategy.

• As per the Direct Manager’s requests

• Organizational skills
• Digital marketing
• Communication skills
• Research and Analytical skills
• Strategic thinking and creativity

• Senior undergraduate or a new graduate
• Minimum of 0 - 2 years relevant experience
• Proficiency in Microsoft Office including Word, Excel, Outlook and PowerPoint

• In-office work environment
• Must reside in Dubai or be willing to relocate
• Some travel may be required
• Willing to work additional or irregular hours as needed and allowed by local regulations

APCO Worldwide is an advisory and advocacy consultancy helping leading public and private sector organizations be catalysts for progress by navigating the challenges of today, acting with agility, anticipating social risk and building organizational reputations, relationships and solutions to succeed. APCO is proudly an independent and majority women-owned business.

In a rapidly evolving global context, rising expectations for organizations and a time of transformational change, APCO strives to add value to our clients’ enterprises and benefit society. We enable clients to achieve their objectives through insightful counsel, compelling narratives and creative solutions. The values we share reflect our commitment to our people and our clients and we aspire to meet the highest business standards in our industry.

Our work transcends borders , and in addition to our almost 40 years of experience, the reach of APCO’s team allows us to meet client challenges across the globe. We have more than 30 offices around the world, with our work reaching more than 80 markets and going far beyond lines on maps.