Manager - Regional Customer Marketing - North Region

Description:

Profile: Regional Customer Marketing Manager - North Region

Industry: FMCG / OTC

Post MBA: 7 Years of Exp required

Education: MBA (Mandatory)

Key Responsibility:

• To ensure AOP for region across channels is achieved by identifying, planning, executing and monitoring various brand X SKUs X Channel X State level BTL activations to drive offtake @ POS
• To identify, design and execute strategies to achieve regional targets for
• Top line (existing portfolio and NPDs)
• Direct coverage
• Indirect coverage
• Gather, evaluate, and share insights from Market to help customer marketing
• Improve Existing brands / SKUs
• Deliver better NPDs plans: Detailed competition benchmarking (brands, MRP, PTR, PTS, schemes, incentives, etc).
• To ensure smooth execution of BTL activation (brand as well as channel forward) and settlement activities including gift articles
• Work closely with regional sales team to plan and execute various BTL plans to deliver regional AOP
• Ensure detailed sales plan forecast is prepared and shared on timely manner

Desired skills sets:

• 7 to 10 years work experience (post qualification) in FMCG/ OTC manufacturing setup of reputed firm
• Experience of Sales in the designated region is preferred
• Strong interpersonal and communication skills
• Business acumen across channels
• Ownership and skill to work in conflict
• Knowledge of vendor base across channels in the region