Performance Marketing Executive

About CallHippo
CallHippo is a futuristic virtual phone system that revolutionises communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.
To know more: https://callhippo.com/
Job Summary
Results-driven Performance Marketing Executive with expertise in building and scaling multi-channel paid acquisition strategies for B2B SaaS and eCommerce businesses. Experienced in managing high-value advertising budgets across Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, retargeting, and account-based marketing (ABM) campaigns to drive qualified pipeline and revenue. Hands-on experience experimenting with and scaling emerging channels such as Taboola native advertising and ChatGPT Ads to identify new customer acquisition opportunities.
Key Responsibilities

• Develop and execute full-funnel performance marketing strategies across Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, Taboola, retargeting platforms, and ABM campaigns.
• Manage advertising budgets of up to ₹50 lakhs per month, continuously optimizing spend to maximize ROI, ROAS, pipeline contribution, and customer acquisition.
• Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), LinkedIn Campaign Manager, Meta Ads Manager, Microsoft Advertising, Hotjar, and Looker Studio.
• Conduct A/B testing across creatives, landing pages, audience segments, bidding strategies, and ad copy to improve conversion rates by 20-30%.
• Build and optimize audience segmentation, remarketing funnels, and account-based marketing programs targeting high-value enterprise accounts.

• Collaborate with content, design, sales, and marketing operations teams to align campaigns with revenue goals and sales pipeline.
• Monitor competitor activity, emerging ad platforms, privacy changes, and industry trends to continuously improve campaign performance.
• Evaluate and scale new acquisition channels, including Taboola native advertising and ChatGPT Ads, based on performance and business impact.
  

Core Skills

• Google Ads (Search, Display, Performance Max, Demand Gen, YouTube)
• Microsoft (Bing) Ads
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Taboola Native Advertising
• ChatGPT Ads (experimentation & scaling)
• Account-Based Marketing (ABM)
• SEO / SEM
• Conversion Rate Optimization (CRO)
• GA4, GTM, Hotjar
• Looker Studio, Excel, SQL
• Audience Segmentation & Retargeting
• Attribution & Marketing Analytics
• Landing Page Optimization
• Marketing Automation
  

Preferred Qualifications

• Google Ads Certification
• Google Analytics Certification
• Meta Blueprint Certification
• Experience in B2B SaaS and eCommerce performance marketing
• Understanding of GDPR, CCPA, and modern privacy-first advertising practices