Sales Associate

Apple Edibles and Logistics Pvt Ltd. is in the process of food processing & manufacturing. It has setup its new factory at Khopoli near Mumbai. Apple Edibles and Logistics Pvt Ltd. is the owner of Euforia (www.euforiapasta.com) and Firo (www.firofoods.com) brands.

We are seeking a dynamic and results-driven Sales individual to join our sales team in the food industry. The successful candidate will be responsible for driving on-ground distribution, availability and visibility of products across retail and quick-commerce channels while building retailer and platform relationships to meet monthly sales targets and improve market share for the kids portfolio.

Key Responsibilities:

• Onboard and manage retail accounts: kirana stores, modern trade, supermarkets, convenience stores, and neighbourhood chains; maintain merchandising, shelf-facing and planogram compliance
• Own quick-commerce presence on platforms (Zepto, Blinkit, Swiggy Instamart, BigBasket/BBNow, Amazon Now, Flipkart Minutes): ensure SKUs are live, correctly listed, competitively priced, and available; coordinate with platform category teams for promotions and feature listings
• Execute in-store and on-platform activation: sampling, demos, display setups, secondary placements, and promotions to drive velocity.
• Manage orders, stock checks and shelf replenishment; coordinate with operations and logistics to ensure timely fulfilment and returns handling
• Track daily calls, leads, orders, and sales in tracker (Excel / Google Sheets); submit weekly territory reports and market intelligence (competitor activity, pricing, gaps).
• Achieve monthly/quarterly sales and distribution KPIs; follow up on collections where applicable.
• Provide consumer and retailer feedback to brand and product teams for assortment, packaging or promotional updates.

To develop & maintain a strong sales infrastructure and aggressive customer service:

• Executing the strategies of the Regional Sales Managers
• Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow

To execute control over sales budget, sales forecast, sales plan, etc:

• Executing the sales plan to ensure optimum utilization of resources in the region
• Meeting area / territory sales financial objectives by forecasting requirements
  
• Ensuring adherence to annual budgets, scheduling expenditures, analysing variances and initiating corrective actions
• Ensuring that all promotions are within the budget
• Preparing sales growth blueprint for the future

To ensure coordination and relationship management with distributors, customers, as well as other departments:

• Ensuring that distributors and customers in the region are provided with information about new or improved products and services in order to improve sales in the area
• Developing and maintaining an efficient distribution network
• Ensuring commercial hygiene by monitoring damages, complaints etc
• Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region

To continuously gain and update category & channel expertise:

• Continuously acquiring knowledge regarding the industry, market construct and customer behaviour to enable effective business plans

To coordinate with supply chain and stock control activities:

• Developing systems for accurate forecasting and ensure follow up with production, logistics and CFA
• Exercising stock control at customer point, distributor point and CFA
• Maintaining appropriate stock levels at customer point, distributor point and CFA
• Ensuring smooth supplies and timely dispatch to distributors from CFA

To ensure that sales systems and processes are in place and being used effectively:

• Developing timely feedback systems on the business
• Developing systems to monitor customer wise sales

Educational Level

Graduation: Any specialization in Marketing or Sales Management

Qualifications:

• Education: Bachelors degree in Business, Marketing, or a related field.
• Experience: 1+ years of sales experience, preferably in the food industry.
• Track Record: Proven track record of meeting or exceeding sales targets.
• 1+ years in D2C sales, preferably in FMCG food supply with established network in hospitality
• Proven track record achieving monthly/quarterly targets; strong negotiation, objection-handling, and CRM skills
• Fluency in English, Hindi, Kannada, Malayalam, Telugu and Tamil

Skills:

Skills & attributes

• Target-driven, execution-focused, and comfortable with field work and frequent travel.
• Strong communication (English/regional language advantage) and negotiation skills.
• Numerate and comfortable maintaining trackers, basic Excel / Google Sheets reporting.
• Presentable, trustworthy, and brand-ambassador mindset; enthusiasm for kids nutrition, healthy/clean-label foods.
• Ability to collect actionable market insights and communicate cross-functionally.