Director Of Government Sales

Job Title: Director – Government Sales

Location: Delhi NCR

Experience: 12–18 Years

Department: Government Business & Strategic Alliances

Company: AppSquadz Software Pvt. Ltd.

About AppSquadz Software Pvt. Ltd.

• AppSquadz Software Pvt. Ltd. is a leading technology and digital transformation company
• specializing in Cloud Services (AWS), Cyber Security, Application & Portal Development, IT
• Managed Services, Digital Infrastructure Solutions, and Manpower Outsourcing. With a strong
• presence across Government, PSU, Enterprise, and International markets, AppSquadz enables
• organizations to accelerate their digital transformation journeys through innovative and scalable
• technology solutions.

Position Overview

• We are seeking a highly accomplished and strategic Director – Government Sales to lead and
• expand our Government Business vertical across Central Government Ministries, State
• Government Departments, Public Sector Undertakings (PSUs), Defense Organizations, and
• Regulatory Bodies.
• The ideal candidate will be responsible for defining and executing the overall government sales
• strategy, building high-value relationships with key stakeholders, driving large-scale digital
• transformation projects, and achieving ambitious revenue growth targets. This role requires a
• strong leader with deep experience in Government IT Sales, Tender Management, Strategic
• Alliances, and Public Sector Procurement.

Key Responsibilities

• Strategic Leadership & Business Growth
• • Define and execute the Government Sales strategy aligned with AppSquadzs long-term
• business objectives.
• • Drive revenue growth through acquisition of large government contracts across Cloud,
• Cyber Security, Digital Transformation, Application Development, Managed Services,
• and IT Infrastructure domains.
• • Identify emerging opportunities across Central Ministries, State Governments, Smart
• Cities, Defense, Education, Healthcare, and PSU sectors.
• • Develop annual business plans, sales forecasts, and growth strategies for the
• Government vertical.

Government Relations & Stakeholder Management

• • Build and maintain strong relationships with senior officials, Secretaries, CIOs,
• Directors, Procurement Heads, and decision-makers across Government departments
• and PSUs.

• Act as the primary representative of AppSquadz for strategic government engagements.
• Strengthen the companys positioning with key agencies including MeitY, NICSI, GeM,

• RailTel, BEL, C-DAC, STPI, and State IT Departments.
• • Develop strategic partnerships and alliances to enhance market penetration and project
• acquisition.

Sales & Bid Management

• • Lead the complete lifecycle of large government opportunities from identification to
• closure.
• • Oversee tender management, RFP responses, pre-bid meetings, proposal development,
• commercial negotiations, and contract finalization.
• • Ensure high-quality submissions for GeM, CPPP, NIC, Defense, PSU, and State e-
• Procurement opportunities.
• • Drive participation in empanelments, framework agreements, and rate contracts.
• Team Leadership

• Build, mentor, and lead a high-performing Government Sales team across regions.
• Establish performance metrics, sales governance, and operational excellence

• frameworks.
• • Collaborate closely with Presales, Delivery, Finance, Legal, and Marketing teams to
• ensure successful project execution.
• • Foster a culture of accountability, innovation, and customer-centricity.
• Market Intelligence & Innovation

• Monitor government technology initiatives, policies, budgets, and procurement trends.
• Analyze competitor activities and identify market gaps to strengthen AppSquadzs

• positioning.
• • Recommend new service offerings and strategic investments based on government
• market demands.

Required Qualifications

• Bachelors Degree in Engineering, Computer Science, Information Technology, or

Business Administration.

• MBA or equivalent postgraduate qualification preferred.
• 12–18 years of progressive experience in Government Sales, Business Development, or

Public Sector Consulting within the IT/ICT industry.

• Proven track record of winning and managing large Government and PSU contracts.
• Strong understanding of Government procurement policies, GeM, CPPP, NIC, Defense

• procurement, and State e-Tendering processes.
• • Experience handling multimillion-rupee IT transformation projects and enterprise
• solution sales.

Preferred Expertise

• Cloud Services (AWS, Azure, GCP, Government Community Cloud)
• Cyber Security Solutions
• Digital Governance Platforms
• Enterprise Application Development
• IT Infrastructure & Data Center Solutions
• Managed Services & Outsourcing
• Smart City & e-Governance Projects
• AI, Analytics, and Emerging Technology Solutions

Key Competencies

• Strategic Leadership
• Government Relationship Management
• Large Deal Negotiation
• Revenue & P&L Ownership
• Team Building & Coaching
• Public Sector Sales Expertise
• Contract & Tender Management
• Executive Presence & Communication
• Stakeholder Management
• Business Growth & Market Expansion

Success Metrics

• Achievement of Annual Government Revenue Targets.
• Number and Value of New Government Contracts Won.
• Expansion of Strategic Government Accounts and PSU Relationships.
• Tender Win Ratio and Pipeline Growth.
• Contribution to Overall Company Revenue and Profitability.
• Team Performance and Leadership Effectiveness.