Corporate Communications Officer

• Job Title: Corporate Communications Officer
• Location: Fujairah - UAE
• Job Type: Full-Time

The Corporate Communications Officer is responsible for planning, executing, and optimizing online marketing strategies to achieve the companys business objectives along with managing and enhancing the company’s communication strategies and ensuring a consistent and positive brand image. This role involves managing various digital channels, media relations, developing content, analysing performance metrics, and ensuring consistent brand messaging across all digital platforms.

• Key Responsibilities:
• Strategy Development:
• · Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads.
• · Develop and implement corporate communication strategies to support business objectives and enhance the company’s reputation.
• · Collaborate with the Sales & Marketing team to align digital campaigns with overall marketing goals.
• · Align communication strategies with the company’s mission, vision, and values.
• Content Creation & Social Media Management:
• · Create, edit, and manage engaging content for various digital platforms, including websites, blogs, social media, and email campaigns.
• · Manage and grow the company’s social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• · Develop and implement social media campaigns, monitor engagement, and analyse performance.
• · Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for conversions.
• · Work with web developers and designers to implement changes and improvements.
• · Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• · Analyse email performance metrics and optimize campaigns for better results.
• Internal & External Communication:
• · Create and manage internal communication plans to ensure employees are well-informed and engaged.
• · Develop newsletters, memos, and other internal communication materials.
• · Organize and coordinate internal events, town halls, and employee engagement activities.
• · Manage external communication efforts, including press releases, media relations, and public statements.
• · Develop and maintain relationships with key media contacts and stakeholders.
• · Handle crisis communication and develop strategies to manage and mitigate risks to the company’s reputation.
• Media Relations:
• · Act as the primary point of contact for media inquiries and manage media relations.
• · Develop and distribute press releases and coordinate press conferences and media briefings.
• · Monitor media coverage and provide analysis and reports to senior management
• Digital Communication & Brand Management:
• · Manage the company’s online presence, including the corporate website and social media channels and Intranet.
• · Develop and implement digital communication strategies to enhance online engagement and visibility.
• · Ensure consistent application of the company’s brand across all communication channels and materials.
• · Develop and implement brand guidelines and monitor compliance.
• Stakeholder Engagement:
• · Engage with key stakeholders, including customers, partners, investors, and the community.
• · Develop communication plans to address stakeholder needs and expectations.
• · Work closely with Senior Management, Marketing, and other departments to ensure cohesive communication efforts.
• · Collaborate with external agencies and vendors as needed.
• · Handling and providing necessary administrative and secretarial assistance to CEO as and when required
• Qualification & Skills:
• · Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field.
• · Proven experience in digital marketing and corporate communications role in a manufacturing industry preferred.
• · Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• · Strong understanding of SEO, SEM, and PPC strategies.
• · Excellent written and verbal communication skills in English & Arabic.
• · Ability to develop and execute strategic communication plans.
• · Experience in media relations and crisis communication.
• · Strong organizational and project management skills.
• · Creative thinking and problem-solving abilities.
• · Ability to work flexible hours and weekends if required.
• Working Conditions:
• · This role typically requires working from ABFC office located in Fujairah, UAE.
• · May require occasional travel for meetings, conferences, or media events