Technical Marketing Engineer-NPD

Job Title: Technical Marketing Engineer

Department: Marketing / Business Development

Reporting To: Head Marketing / Sales Director

Location: HO

Job Purpose

The Technical Marketing Engineer (TME) will act as the critical link between engineering, sales, customers, and product development, providing technical support, market intelligence, and application expertise to drive business growth and customer satisfaction.

Key Responsibilities

1. Technical & Application Support

• Provide pre-sales and post-sales technical support to customers and the sales team
• Understand customer applications, specifications, and pain points and propose technically viable solutions
• Support customer trials, product approvals, validations, and troubleshooting
• Prepare technical presentations, datasheets, and application notes

2. Customer & Market Interface

• Conduct regular customer visits for technical discussions, audits, and feedback collection
• Act as a technical representative during customer meetings, reviews, and audits
• Capture Voice of Customer (VOC) and translate it into actionable inputs for internal teams

3. Product & Market Intelligence

• Analyze market trends, competitor products, pricing, and technology developments
• Support new product development by providing market requirements and benchmarking data
• Assist in defining product positioning, USPs, and application suitability

4. Collaboration with Internal Teams

• Work closely with R&D, Quality, Production, and Sales teams to ensure technical alignment
• Support issue resolution related to quality complaints, rejections, and performance gaps
• Ensure technical documentation accuracy and standardization

5. Training & Knowledge Sharing

• Conduct technical training sessions for sales teams and internal stakeholders
• Develop and maintain technical knowledge repositories and best practices

6. Documentation & Reporting

• Prepare technical reports, customer visit reports, trial feedback, and market analysis
• Maintain structured records of customer requirements, approvals, and development status

Key Performance Indicators (KPIs)

• Customer technical satisfaction & response time
• Number of successful customer approvals / trials
• Quality of market intelligence and VOC inputs
• Support effectiveness in closures and revenue growth
• Reduction in technical complaints / rejections

Qualifications & Experience

Education

• Bachelors degree in Engineering (Mechanical / Metallurgy / Materials / Automobile / Industrial or relevant discipline)

Experience

• 37 years of experience in Technical Marketing / Application Engineering / Product Marketing
• Manufacturing or B2B industrial background preferred
• Experience in customer handling and cross-functional coordination

Skills & Competencies

• Strong technical fundamentals and application understanding
• Excellent communication and presentation skills
• Customer-centric and solution-oriented mindset
• Ability to interpret data, drawings, and specifications
• Willingness to travel extensively
• Strong documentation and analytical skills

Behavioral Expectations

• High ownership and accountability
• Proactive and detail-oriented
• Ability to work independently and under pressure
• Professional conduct with customers and internal teams