Group Product Manager - Demand Experience - ECommerce

Group Product Manager - Demand Experience: 10+ Years | Location: Bangalore

What You Will Do:

1. Own the Demand Product Roadmap:

• Define and own the roadmap for demand-side products and customer journeys.
• Identify opportunities across the funnel - acquisition, discovery, consideration, conversion, repeat, and retention.
• Translate business problems and customer insights into clear product requirements.
• Prioritize initiatives based on customer impact, business value, and execution complexity.

2. Drive Customer Discovery & Conversion:

• Improve how customers discover products and categories on the app.
• Own product experiences around search, browse, recommendations, merchandising, personalization, and discovery.
• Identify friction points across the customer journey and build solutions to improve conversion.
• Develop experiences that help customers discover better-quality products and understand why the app recommends them.

3. Build Personalization & Recommendations:

• Build and evolve personalized experiences based on customer behaviour, preferences, purchase history, and context.
• Partner with Data Science and ML teams to improve recommendation systems.
• Develop relevant product, category, and offer recommendations.
• Build contextual experiences based on factors such as time, location, occasion, basket, and customer lifecycle stage.

4. Drive Frequency, Basket Size & Retention:

• Identify product opportunities that increase customer frequency and lifetime value.
• Build experiences to improve repeat purchase, cross-sell, upsell, and basket expansion.
• Develop solutions around replenishment, subscriptions, reminders, recommendations, and relevant nudges.
• Understand customer cohorts and identify opportunities to move customers from occasional to habitual usage.

5. Demand Forecasting & Customer Intent:

• Work closely with Supply Chain and Data teams to translate customer demand signals into actionable insights.
• Build products that capture and predict customer intent.
• Identify emerging demand patterns across customers, categories, SKUs, locations, and time periods.
• Improve the connection between customer demand and product availability.

6. Pricing, Promotions & Offers:

• Partner with Category, Growth, and Business teams on demand-side pricing and promotion products.
• Build frameworks to understand price sensitivity and promotional effectiveness