Perfromance Marketing (Google/Meta Ads) Manager

Performance Marketing Lead: Oprata

Noida (onsite) · Remote · Agencies welcome · Pay linked to results

We make real 925 sterling silver you never take off: waterproof, BIS-hallmarked, daily-wear jewellery. Bootstrapped, profitable, 4.9, under 1% returns, 100%+ YoY growth. Were at 2.5 Cr and going to 10 Cr soon.

The product works. What we need is someone who can scale the spend behind it without burning it.

Lets be direct about the deal.

Weve paid fixed salaries against promised numbers and received less than half of what was quoted. Were not doing that again. This role pays a modest fixed component and an uncapped variable tied to the revenue you actually generate.

Compensation

• Fixed: 50,000/month, same for individuals and agencies
• Variable: 5% of net paid revenue above a baseline of 1x that months ad spend, uncapped
• Gate: variable is payable only when Meta blended ROAS ≥ 3.25 and Google blended ROAS ≥ 3.75
• Measured on: Shopify revenue, net of returns and RTO. Not platform-reported ROAS.
• Brand keywords: brand-term spend and revenue are excluded from the Google calculation
• All figures are inclusive of GST and all applicable taxes
• Paid: monthly, 30 days in arrears so returns and RTO settle, with a quarterly true-up
• Budget: 10 lakh/month to start, scaling as returns justify

What that means in rupees. On 10 lakh of spend at 3.25 ROAS you generate 32.5 lakh. The baseline is 10 lakh, so you earn 5% of 22.5 lakh, 1.12 lakh on top of the fixed. Thats 1.62 lakh for the month, about 19 lakh a year, at the minimum acceptable performance. Beat the targets, or grow the budget, and it rises with no cap.

What youll own

Meta and Google (Search, PMax, Shopping, Demand Gen) are the core, and thats where the targets sit. Creative testing against our real product photography. Tracking hygiene end to end: CAPI, GA4, enhanced conversions, UTM discipline. Landing pages, offers, AOV and the COD-to-prepaid mix. Weekly numbers on spend, revenue, CAC, MER and contribution margin.

Useful, not required: JioHotstar, Taboola, Zomato, Zepto, Swiggy Instamart, MakeMyTrip, BookMyShow, Nitro Ads, OpenAI ads, affiliate platforms. Were testing several of these. If youve actually run them, not read about them tell us which, and what they returned.

Apply only if

Youve personally managed 5L+/month and can show what it returned in revenue, not screenshots of ROAS. You think in contribution margin and know why COD changes the maths. Youre comfortable being paid on outcomes. Jewellery, fashion or beauty D2C is a plus.

Dont apply if you need a guaranteed salary regardless of results, you measure success in impressions and clicks, or youd want us to fund a long learning phase with no agreed exit point.

To apply, email [HIDDEN TEXT] with subject Performance Lead – [Your Name] and answer:

1. Largest monthly budget youve personally managed, and what it returned in revenue and profit.
2. One account you scaled: what you changed, and what happened to the numbers.
3. At 10 lakh/month, whats your channel split in month one, and what ROAS do you commit to by month three
4. Anything in the structure above youd want to discuss before applying.

No answers, no response. We read every one that has them.