Customer Data Analytics & Engagement Specialist (Clever Tap)

• At ArihantPlus, were building a smarter, more personalized investing experience — powered by data, behavior intelligence, automation, and AI-driven customer engagement.
• Were looking for a Customer Data Analytics & Engagement Specialist (CleverTap) who can build and scale our complete customer engagement ecosystem from the ground up.
• This is not just a campaign management role.
• This is a builders role.

Youll own how millions of users experience ArihantPlus across the entire lifecycle — from onboarding and activation to retention, re-engagement, and advocacy. Youll combine analytics, product thinking, automation, and customer psychology to drive meaningful engagement at scale.

• Location: Indore / Mumbai
• Experience: 3–8 Years
• What youll do:

Customer Data & Event Architecture

• Design and implement complete CleverTap event architecture across App, Web, APIs, and backend systems
• Define and manage user events, event properties, user properties, identity resolution, and tracking taxonomy
• Work closely with Product and Engineering teams for SDK implementation and event instrumentation
• Ensure event governance, accuracy, consistency, and scalability across platforms
• Audit and optimize event tracking frameworks continuously

User Behavior Analytics

• Analyze onboarding journeys, feature adoption, engagement patterns, payment funnels, and churn behavior
• Identify drop-offs, behavioral trends, and growth opportunities across customer journeys
• Build actionable insights to improve acquisition, activation, engagement, and retention
• Track DAU, MAU, stickiness, conversion, retention, and lifecycle metrics

Funnels, Cohorts & Lifecycle Optimization

• Build and optimize funnels, cohorts, retention models, and lifecycle stages
• Create customer journey analytics frameworks and dashboards for business teams
• Drive lifecycle optimization using data-backed experimentation and insights

Segmentation & Personalization

• Build advanced audience segmentation using behavioral activity, engagement patterns, transactions, lifecycle stages, geography, and device intelligence
• Create automated and dynamic user segments for hyper-personalized targeting
• Implement personalized engagement strategies that improve retention and conversion

Campaign Automation & Journey Orchestration

• Execute personalized multi-channel campaigns across Push, WhatsApp, SMS, Email, In-App, and Web Notifications
• Build automated customer journeys based on user behavior, lifecycle stage, and engagement signals
• Optimize campaign timing, delivery, frequency capping, and automation workflows
• Continuously improve engagement KPIs through testing and iteration

AI-Driven Engagement

• Implement predictive engagement models including churn prediction, next-best-action frameworks, recommendation strategies, and engagement scoring
• Leverage customer intelligence and automation to improve retention and conversion at scale

Reporting & Business Intelligence

• Build executive dashboards, reporting frameworks, and actionable business insights
• Translate complex customer data into clear growth opportunities for leadership teams

What were looking for

• Strong hands-on experience with CleverTap
• Deep understanding of customer analytics, lifecycle management, funnels, cohorts, and marketing automation
• Experience with segmentation, personalization engines, and retention strategies
• Strong analytical thinking and problem-solving skills
• Good understanding of SQL, APIs, SDK integrations, event pipelines, and data flows
• Familiarity with BI tools like Power BI, Tableau, Looker, or Google Data Studio
• Experience in Fintech, Consumer Internet, or E-commerce is preferred
• Exposure to platforms like MoEngage, WebEngage, Braze, Mixpanel, or Amplitude is a plus

Were looking for someone who can combine data, product thinking, automation, customer psychology, and growth strategy to build a world-class customer engagement engine for modern investors.