Growth Marketing Manager

Location : Kochi, India

About Us

ART Group of Companies is a two-decade old technology group headquartered in Kochi, India, with customers across Europe, Middle East, and multiple other geographies.The Group comprises four companies:

• ART Technology & Software: AI accelerated software development, Product & Engineering services
• Panasa Technology: AI accelerated Engineering & Operations services for Fintechs
• LatticeMind: AI Powered Cybersecurity Services
• Storia Films: AI-based film making & media production

We are looking to hire a Growth Marketing Manager to build our growth engine for all these different group companies from the ground up designing viral loops, referral systems, content-led demand generation that brings qualified pipeline as per the relevant ICP for the group companies.

Key Responsibilities

• Design and launch viral loops & referral programmes (free tools, shareable content, client referral incentives) that generate self-reinforcing lead flow
• Own full-funnel demand generation paid (LinkedIn/Google Ads), organic (SEO, LinkedIn content), ABM, email nurture, and event-to-pipeline conversion
• Build and run growth experiments every quarter using known frameworks - test fast, kill losers, scale winners
• Manage Zoho CRM + Zoho Marketing Automation workflows: lead scoring, drip campaigns, SDR handoff, attribution tracking
• Drive LinkedIn thought leadership programme across CEO, BD lead, and senior engineer accounts (35 posts/week cadence)
• Build growth dashboards showcase CAC, MQL/SQL conversion, pipeline velocity, channel ROI, viral coefficient
• Create practitioner-grade content: Explainers, playbooks, Guides content that leaders share

• 510 yrs in growth marketing / demand gen / performance marketing; 3+ yrs in B2B tech services, SaaS, or fintech
• Experience of building growth system in an IT services company
• Proven track record building viral loops, referral engines, or PLG mechanics with measurable pipeline impact
• Strong with data: dashboards, lead scoring, multi-touch attribution, A/B testing, SQL/spreadsheets
• Excellent English (written + verbal) primary audience is UK/EU financial services decision-makers
• Experience with LinkedIn Campaign Manager, Google Ads, SEO tools (Ahrefs/SEMrush), and AI tools like Claude, ChatGPT, Claude, Codex, Gemini etc.

Good to Have

• Experience marketing to UK/EU and Global Clients
• Community building experience (Slack groups, LinkedIn communities, practitioner networks)

CRM tools

• Google Analytics 4
• LinkedIn Campaign Manager
• Google Ads
• Apollo.io
• Ahrefs/SEMrush
• Canva
• Claude/AI tools
• Make/Zapier
• Claude code
• Codex
• Vibe coding
• Building Landing Pages
• A/B Testing Skills: it service,a/b testing,growth marketing,performance marketing,demand generation