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Job Description
- Marketing Planning Prepare branding objectives - increase in brand awareness
- Analyze market and competitor trends
- Come up with out of box ideas for marketing and branding campaigns
- Creating calendars for all activities, ensuring adherence to the same
- Assisting the team to make annual budgets
- Marketing Communications 1) To enable the creation of marketing and branding collaterals by the agency
- Editing and proof reading of all marketing and branding collaterals
- Work closely with agency for all design and content
- Ensure excellent and timely execution of new product displays and POP at dealer stores and experience centers as also events, exhibitions, meets
- Ensure excellent, timely, cost effective execution of marketing collaterals including brochures, sample folders, etc.
- Vendor Management
- Ensure Brand sanctity in all communication
Public Relations (PR) & Internal Marketing for New Product Launches 1) Ensuring press releases for the new products are well created and circulated to the PR Agency via Corporate Marketing for coverage in media
- Ensuring well drafted and creative mailers on new products information is created and disseminated in coordination with Corp Mktg
Reporting & MIS 1) Weekly reporting of all activities, jobs with deadlines, schedules for completion
- Creating Purchase orders maintaining quotations, tax data, creation of new vendors in MWT
- All budgeting and monitoring of expenses against the same
All bills verification, payment schedules
- Tracking of sample distribution till the last mile to dealers/ architects
Skills
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