Head Marketing- India

Department Icon Digital Marketing/Marketing
Posted: 7 months ago
10-15 years
Thane, Maharashtra
Digital Marketing/Marketing
work from office
Full Time

Posted: 7 months ago
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Job Description

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.

  • At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.
  • Our Values include:
  • Resilient Growth Mindset
  • Executional Excellence
  • Courageous Leadership
  • Inclusive Collaboration
  • We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.

Head of Marketing India (Open to Senior Manager-Level High-Potential Candidates)

Location: India

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily difference.

Role Overview

We are seeking a strategic and commercially driven marketing leader to head our India marketing function. The Head of Marketing India will shape and execute the countrys short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, and digital expansion.

This is a senior leadership role partnering closely with the Country Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engagement. Depending on experience and profile, we are open to hiring a high-potential candidate at a managerial level as well with a clear pathway to broader leadership responsibilities.

Key Responsibilities

Strategic Leadership & Portfolio Growth

Develop and execute short- and long-term marketing strategies aligned with business objectives

  • Provide strategic direction on portfolio management, branding, positioning, and pricing
  • Lead product launches and integrated marketing campaigns to drive growth and market share
  • Identify new market opportunities, segments, and partnerships to expand the business
  • Manage marketing investments to ensure strong ROI and commercial impact

  • Retail & Trade Marketing Excellence

    Build and manage long-term partnerships with retail, wholesale, and modern trade customers

  • Develop and implement strategic key account frameworks and annual promotion plans
  • Drive in-store excellence through visibility programs, merchandising, and activation campaigns
  • Negotiate premium retail placements and oversee execution standards
  • Collaborate closely with sales teams to ensure effective rollout of trade initiatives

  • Digital & Commercial Innovation

    Partner with regional teams to expand digital and e-commerce marketing initiatives

  • Drive CRM and loyalty programs to improve customer acquisition and retention
  • Build commercial partnerships with digital health stakeholders

  • Team & Cross-Functional Leadership

    Lead, mentor, and develop marketing team members

  • Work closely with sales, regional, and global stakeholders to ensure alignment
  • Manage agency partnerships and ensure high-quality campaign execution
  • Ensure compliance with regulatory standards across marketing activities

  • Candidate Profile

    1015 years of experience in strategic and operational marketing (flexible for exceptional high-potential candidates)

  • Strong background in retail/trade marketing and digital expansion
  • Experience in medical devices, consumer healthcare, or related regulated industries preferred
  • Proven track record of driving brand growth and commercial results
  • Strong financial acumen and experience managing marketing investments
  • Excellent leadership, communication, and stakeholder management skills
  • MBA in Marketing required; science/pharmacy background is a plus
  • Knowledge of diabetes care or related therapeutic categories is advantageous.

  • Why Join Us

    This is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth journey.

    TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.

    Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.

    Skills

    SalesCustomer AcquisitionMarketing StrategyMerchandising

    If a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.

    About Company

    Ascensia Diabetes Care is a global company dedicated to improving the lives of people with diabetes and helping empower them to take charge of their health and happiness. Our goal is to provide products and solutions that make a positive, daily difference for people with diabetes. We want to help make sure diabetes doesn’t get in the way of people’s future, enabling them to live richer lives. At Ascensia Diabetes Care we want to serve the needs of patients through our innovation and specialized expertise in diabetes. We create high quality solutions and precision tools that help patients manage their condition and take charge of their lives. Innovation is in our DNA and we are agile, entrepreneurial and dynamic in the way we operate. Ascensia Diabetes Care was established in 2016 through the acquisition of Bayer Diabetes Care by Panasonic Healthcare Holdings. We have been serving people with diabetes for over 80 years and our portfolio includes the world-renowned CONTOUR range of blood glucose monitoring systems. In addition, we are the exclusive global distribution partner for Eversense® - the first and only long term Continuous Glucose Monitoring System. We are proud of our heritage as a leading provider of solutions for diabetes care. We are excited by what the future holds and will continue to build on the legacy of our longstanding commitment to diabetes.

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