Senior Manager ECommerce And Digital Marketing

Department Icon Digital Marketing/Marketing
Posted: 2 months ago
8-12 years
Thane, Maharashtra
Digital Marketing/Marketing
work from office
Full Time

Posted: 2 months ago
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Job Description

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.

  • At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.
  • Our Values include:
  • Resilient Growth Mindset
  • Executional Excellence
  • Courageous Leadership
  • Inclusive Collaboration
  • We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.

Job Title: Senior Manager – eCommerce & Digital Marketing

About the opportunity:

This role leads digital marketing, eCommerce, CRM and digital customer engagement initiatives for the India business. The role is accountable for developing and executing integrated digital campaigns, strengthening the companys digital presence, driving online sales growth and supporting successful product launches through digital channels.

Location: Thane , India

What you will be doing:

Develop and execute the annual digital marketing plan for the assigned portfolio, ensuring alignment with business priorities, product objectives and regional marketing strategies. Monitor campaign effectiveness and optimize activities to maximize ROI.

  • Lead the development and execution of eCommerce strategies across key online platforms, driving sustainable sales growth, customer acquisition and enhanced brand visibility.
  • Lead CRM and customer lifecycle initiatives to strengthen acquisition, engagement, retention and loyalty across patients, caregivers and healthcare professionals.
  • Support strategic collaborations with digital health partners and commercial stakeholders to enhance customer engagement and deliver joint marketing initiatives.
  • Partner closely with the Senior Manager – Retail & Trade Marketing to ensure consistent brand execution across online and offline customer touchpoints.

  • What you need for success:

    Graduate degree in any discipline is required while Science, Pharmacy is an added advantage. An MBA or equivalent postgraduate qualification with specialization in Marketing or Business Management is preferred.

  • 8–12 years of experience in marketing within the pharmaceutical, medical device, consumer healthcare or OTC industry, with significant experience in digital marketing, CRM and eCommerce.
  • Experience in the medical device industry is preferred. Candidates from FMCG, OTC, pharmaceutical or consumer healthcare organizations with relevant marketing experience will also be considered.
  • Demonstrated success in planning and executing integrated marketing campaigns, digital customer engagement initiatives and brand management.

  • TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.

    Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.

    Skills

    Digital MarketingMarketing CampaignsMarketing

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    About Company

    Ascensia Diabetes Care is a global company dedicated to improving the lives of people with diabetes and helping empower them to take charge of their health and happiness. Our goal is to provide products and solutions that make a positive, daily difference for people with diabetes. We want to help make sure diabetes doesn’t get in the way of people’s future, enabling them to live richer lives. At Ascensia Diabetes Care we want to serve the needs of patients through our innovation and specialized expertise in diabetes. We create high quality solutions and precision tools that help patients manage their condition and take charge of their lives. Innovation is in our DNA and we are agile, entrepreneurial and dynamic in the way we operate. Ascensia Diabetes Care was established in 2016 through the acquisition of Bayer Diabetes Care by Panasonic Healthcare Holdings. We have been serving people with diabetes for over 80 years and our portfolio includes the world-renowned CONTOUR range of blood glucose monitoring systems. In addition, we are the exclusive global distribution partner for Eversense® - the first and only long term Continuous Glucose Monitoring System. We are proud of our heritage as a leading provider of solutions for diabetes care. We are excited by what the future holds and will continue to build on the legacy of our longstanding commitment to diabetes.

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