Video Producer

Designation: Video Production & Agency Coordinator (National)

Reporting To: Brand & Marcom Lead

Employment Type: Full-time

This role requires extensive travel.

What You Will Own

Agency Sourcing & Partnerships

• Identify and empanel reliable video production crews across the country (especially Mumbai and Delhi) that can deliver at speed and scale
• Evaluate partners on quality, turnaround time, professionalism, and cost efficiency
• Create performance benchmarks and continuously scout for new talent and emerging production capabilities

Video Pipeline Management

• Own the national video production tracker — city-wise, doctor-wise, and project-wise — with clear status visibility at all times
• Maintain shoot calendars across multiple cities, coordinating with centre managers, COOs, and doctors
• Track every production from briefing → shoot → edit → review → publish, flagging risks and delays proactively
• Ensure monthly and quarterly video output targets are met across HLPC, doctor content, and social media formats
• Build repeatable systems that make production predictable at scale

Vendor Coordination & Quality Control

• Coordinate with external video production vendors on briefing, shoot logistics, delivery timelines, and revisions
• Act as the first line of review for edits — provide sharp, specific, actionable feedback to vendors and editors
• Ensure visual language, tone, and storytelling are consistent with brand guidelines across regions
• Evaluate vendor output on quality, turnaround time, and professionalism — flag underperforming partners and suggest alternatives
• Support the team in identifying and onboarding new production partners when existing vendors are unavailable or underdelivering

Doctor & Centre Coordination

• Brief doctors on video objectives, formats, and scripts before shoots
• Coordinate doctor availability, consent, and shoot logistics across assigned centres
• Manage doctor-led long-form and short-form content series — LASIK, Cataract, Diabetic Retinopathy, and more
• Coordinate leadership and MD-level content shoots and publishing workflows

Content Planning & Reporting

• Coordinate with social media and brand teams on publishing schedules and platform format requirements
• Manage asset storage, versioning, and handoff for publishing teams
• Provide weekly production status reports to the Brand & Marcom Lead
• Support campaign-specific video requirements — festivals, health days, centre launches.

Cross-functional Support

• Support offline branding, events, and special projects with video requirements as needed
• Coordinate with COOs, HR, and other departments for special video needs — awards, achievements, centre-level campaigns
• Manage volume requirements for reels, testimonials, doctor videos, and awareness content across formats

What We Are Looking For

Must Have

• 3–5 years of experience in video production coordination, branded content production, or digital media project management
• Demonstrated ability to manage multiple concurrent shoots and productions across geographies
• A strong eye for visual storytelling and editing quality — able to identify whats off and articulate it clearly to a vendor
• Strong project management skills — comfortable tracking multiple deliverables, deadlines, and stakeholders simultaneously
• Experience working with external production vendors or agencies — briefing, reviewing, and holding them accountable
• Excellent coordination and communication skills — comfortable working with doctors, vendors, centre managers, and leadership
• Working knowledge of video production workflow — shoot planning, scripting, post-production, formats, and delivery
• Proficiency in project tracking tools (Excel, Sheets, Notion, or similar)

Good to Have

• Prior experience in healthcare, hospital, or multi-location brand content production
• Familiarity with social media video formats — Reels, YouTube Shorts, long-form YouTube
• Experience managing doctor or expert-led content series
• Existing network of regional video production crews or freelance editors
• Exposure to multi-city or national-scale content operations
• Basic understanding of video editing (to give meaningful feedback — not expected to edit)
• Familiarity with contracts, usage rights, and talent agreements