Finance Content Writer Cum Strategist

Role: Finance Content Writer cum Strategist

Entity: Ashika Stock Services Ltd.

Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700020

Experience: 3 years - 5 years

Role Brief:

Were looking to hire a Finance Content Writer to lead the ideation, creation, planning, and end-to-end execution of high-impact content across digital & traditional platforms. This role is at the heart of Ashikas brand storytelling - transforming complex financial insights into relatable, engaging, and shareable content that drives awareness, trust, and action. You will be responsible for owning the full content lifecycle: from strategy and calendar planning to scripting, cross-team coordination, publishing, and performance analysis. If you can craft a viral Instagram Reel on SIPs as effortlessly as you can build a data-backed quarterly content plan, this role is for you.

Role Responsibilities:

Content Strategy & Planning

• Develop and manage content calendars across platforms (Instagram, LinkedIn, YouTube, email, website) aligned with market trends and product launches.
• Create tailored content journeys for diverse audiences (new investors, HNIs, millennials) using behavioural insights.
• Translate financial and macroeconomic trends into engaging, audience-centric narratives.

Creative Development & Execution

• Ideate and produce high-impact content including Reels, videos, carousels, blogs, and emails.
• Build platform-native formats with a sharp, conversational tone.
• Oversee design and video execution to ensure brand consistency across all channels

Financial Storytelling

• Simplify complex financial topics into relatable, visual, and story-driven content.
• Use analogies and behavioural cues to enhance understanding and engagement.
• Maintain a library of evergreen financial content for ongoing use.

Performance & Optimisation

• Monitor engagement, reach, and conversion metrics to refine content strategy.
• Identify winning formats through A/B testing and feedback-driven iteration.

Collaboration & Innovation

• Work closely with research, sales, and growth teams to align messaging with business goals.
• Stay updated on digital and AI-driven content trends to enhance creativity and efficiency.

Role Requirements:

• Bachelors degree in Marketing, Communications, Journalism, or Finance.
• Around 3 years of experience in content strategy within fintech, wealthtech, or financial services.
• Proven portfolio of engaging financial or educational content (links/samples preferred).
• Strong understanding of Indian financial markets, mutual funds, and tax-saving instruments.
• Experience in preparing Investor Presentations and Reports.
• Excellent writing and storytelling skills with adaptability across formats and platforms.
• Hands-on experience with Content Management Systems (CMS).
• Proficiency in content performance, SEO initiatives, and analytics tools.
• Self-driven, detail-oriented, and capable of independently planning, executing, and optimising content.
• Experience handling both internal and external communication.

Preferred Attributes:

• Experience producing viral or high-engagement content.
• Familiarity with behavioural economics in messaging.
• Working knowledge of AI tools for writing, voiceovers, or video creation.

Our Website: https://www.ashikagroup.com/