Marketing Manager

Hiring: Marketing Manager Exhibitions & Trade Shows

Job Title: Marketing Manager

Company: ABEC Exhibitions & Conferences Pvt. Ltd.

Brands: International Health Sports & Fitness Festival (IHFF) & ACETECH

Industry: Exhibitions | Trade Shows | Fitness | Wellness | Architecture | Construction

Location: Mumbai (Andheri West)

Experience: 510 Years

Employment Type: Full-Time

About ABEC

ABEC – Asian Business Exhibitions & Conferences Pvt. Ltd. is one of India’s leading exhibition organizers, managing large-scale B2B and B2C trade shows across industries.

Its flagship brands include:

• IHFF – India’s leading fitness & wellness exhibition
  
• ACETECH – Asia’s leading architecture, building materials & design exhibition
  

Role Overview

We are looking for a strategic and execution-driven Marketing Manager to lead marketing initiatives for IHFF and ACETECH exhibitions across multiple cities.

The role requires strong expertise in exhibition marketing, digital campaigns, brand positioning, visitor acquisition, exhibitor marketing, and sponsorship visibility.

Key Responsibilities

1 Marketing Strategy & Planning

• Develop and execute city-wise marketing plans for IHFF & ACETECH
  
• Manage annual marketing budgets and campaign calendars
  
• Strengthen brand positioning across B2B & B2C audiences
  

2 Digital & Performance Marketing

• Lead paid campaigns (Meta, Google, LinkedIn, YouTube)
  
• Drive visitor registrations through performance marketing
  
• Oversee website updates, landing pages & email automation
  
• Track campaign performance, analytics & ROI reporting
  

3 Exhibitor & Sponsor Marketing

• Design co-marketing strategies with exhibitors & sponsors
  
• Ensure timely delivery of branding commitments
  
• Create visibility packages and promotional opportunities
  

4 PR & Offline Marketing

• Coordinate with PR agencies for media coverage
  
• Plan outdoor, print & industry media campaigns
  
• Drive influencer collaborations & association partnerships
  

5 Team & Vendor Management

• Manage agencies, designers, content creators & production vendors
  
• Ensure timely creative execution aligned with brand guidelines
  
• Coordinate closely with sales, operations & management teams
  

Preferred Background

• Exhibition / Trade Show Marketing
  
• Event Marketing (B2B & B2C)
  
• Architecture / Construction Industry Marketing
  
• Fitness / Wellness Industry Marketing
  

Key Skills Required

• Strong digital & performance marketing expertise
  
• Budget planning with ROI-focused approach
  
• Excellent communication & leadership skills
  
• Strategic thinking with strong execution ability
  
• Ability to manage multiple large-scale campaigns simultaneously
  

Compensation

• Competitive Fixed Salary
  
• Performance-based incentives (if applicable)
  
• Leadership growth opportunity in India’s leading exhibition company
  

Apply at: tushar.s@abec.asia

Website: www.abec.asia