Digital Marketing Specialist

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This is a full-time role for a PPC (Pay-Per-Click) Specialist. The PPC Specialist will be responsible for managing and optimizing paid advertising campaigns to maximize ROI. Day-to-day tasks include keyword research, creating ad copy, setting up and managing ad campaigns, monitoring performance metrics, and analyzing data to implement effective strategies. The Specialist will also collaborate with the marketing team to align PPC efforts with overall business goals. This is an on-site role located in Mohpa.

• Proficiency in managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media
• Strong skills in keyword research, ad copy creation, and bid management
• Experience in data analysis, performance tracking, and generating actionable insights

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• Understanding of digital marketing, e-commerce, and conversion rate optimization
• Excellent communication, collaboration, and organizational skills
• Proficiency in tools like Google Analytics, Excel, and other campaign management tools
• Bachelors degree in Marketing, Business, or related field preferred