AstaGuru - Director - Marketing

Role Overview:

The Director - Marketing is responsible for leading AstaGuru's overall marketing strategy, brand positioning, and customer acquisition initiatives to drive business growth and strengthen the organization's leadership in the art, luxury, and collectibles market. The role oversees integrated marketing, digital marketing, brand communications, creative, public relations, events, partnerships, and performance marketing while ensuring alignment with business objectives and delivering measurable commercial outcomes.

Key Responsibilities:

Marketing Strategy & Business Growth:

• Develop and execute the organization's long-term marketing strategy aligned with business and revenue objectives.
• Drive brand awareness, customer acquisition, and client engagement across domestic and international markets.
• Identify new market opportunities, customer segments, and growth initiatives to strengthen AstaGuru's market presence.
• Collaborate with leadership to support business expansion and strategic initiatives.

Brand Management & Communications:

• Strengthen and safeguard AstaGuru's premium brand identity across all customer touchpoints.
• Oversee integrated brand campaigns, corporate communications, and product marketing initiatives.
• Ensure consistency in messaging, visual identity, and brand positioning across digital and offline channels.
• Lead reputation-building initiatives in collaboration with the Public Relations team.

Integrated Marketing & Digital Excellence:

• Oversee digital marketing, performance marketing, SEO, social media, email marketing, content, and website strategy.
• Monitor campaign performance and optimize marketing investments based on data-driven insights.
• Drive innovation through emerging marketing technologies and customer engagement platforms.
• Ensure marketing initiatives contribute directly to revenue growth and customer retention.

Events & Strategic Partnerships:

• Lead marketing support for auctions, exhibitions, private sales, client experiences, and corporate events.
• Develop strategic partnerships with luxury brands, media houses, cultural institutions, and industry stakeholders.
• Oversee sponsorships, collaborations, influencer engagement, and experiential marketing initiatives.
• Enhance brand visibility through high-impact events and strategic alliances.

Leadership & Operational Excellence:

• Lead, mentor, and develop high-performing marketing, creative, and digital teams.
• Manage marketing budgets and ensure efficient resource allocation.
• Establish KPIs, reporting frameworks, and performance dashboards.
• Drive collaboration across Client Relations, Specialists, Operations, Finance, and Technology teams.

Innovation & Market Intelligence:

• Monitor consumer behavior, market trends, competitor activities, and industry developments.
• Recommend innovative marketing approaches to enhance customer experience and competitive positioning.
• Leverage analytics and insights to support strategic decision-making and continuous improvement.
• Champion a culture of creativity, agility, and customer-centricity.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• MBA in Marketing or equivalent postgraduate qualification is preferred.
• 15+ years of progressive experience in marketing, with at least 5 years in a leadership role.
• Proven experience leading integrated marketing functions across brand, digital, performance marketing, communications, and customer acquisition.
• Experience in luxury, auction houses, art, premium retail, lifestyle, hospitality, or consumer brands is preferred.