Social Media Manager

About Us

AstaGuru, Mumbai&aposs Premier Online Auction House, seamlessly blends sophistication with expertise, defining its identity through a profound commitment to artistic preservation. Since its establishment in 2008, AstaGuru has emerged as a pioneer among online auction houses, specialising in art, antiques, and collectibles. Beyond being a mere e-auction website in Mumbai India, AstaGuru is a curator of experiences, a guardian of cultural legaciesand a beacon for those who value the profound richness of artistic expression.

Our name, &aposAstaGuru,' is a fusion of the Italian word "Asta" for auction with &aposGuru,' symbolizing our unwavering dedication to the art of auctioneering. Each meticulously curated catalogue guarantees authenticity, provenance, rarity, artistry, and craftsmanship, ensuring a distinctive and unparalleled experience.

AstaGuru has evolved into the preferred destination for original artworks and collectibles, achieving world record prices for revered artists like A. Ramachandran, Jeram Patel, Antnio Xavier Trindade, M F Husain, and more. We joyously celebrate and seek custodians for timeless works that embody defining aesthetic movements in India.

Responsibilities

• Develop, implement, and manage the overall social media strategy to align with business goals.
• Create, curate, and manage published content (images, video, written) across all platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Collaborate with marketing, PR, and product teams to support campaigns and product launches.
• Monitor SEO and user engagement and suggest content optimization.
• Define and track KPIs and ROI for social media efforts; analyze performance data and adjust strategies accordingly.
• Respond to comments, messages, and customer inquiries in a timely and brand-consistent manner.
• Stay up-to-date with the latest social media best practices, trends, tools, and technologies.
• Manage social media advertising campaigns and budgets.
• Work with designers and content creators to ensure cohesive brand messaging.

Qualifications required

• Bachelors degree in Marketing, Communications, Journalism, or related field.
• A masters degree is a plus.

Experience required

• Proven work experience as a Social Media Manager or similar role (3+ years preferred).
• Strong understanding of major social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
• An analytical mindset with the ability to interpret metrics and trends.
• Creative thinking with attention to detail and strong project management skills.