Marketing Event Specialist - B2B Systems

Location: Mumbai

Experience: 2 - 4 years

Department: Commercial Business - B2B Systems

Reporting to: Channel Marketing Lead

Travel: Frequent travel across Mumbai and pan-India, depending on events and channel requirements

About the Role:

We are looking for a Channel Marketing professional to support the execution of trade marketing initiatives, channel events, product launches, and marketing operations for a leading technology organisation.

Based at the Mumbai headquarters, the role will work closely with the Channel Marketing Lead and involve hands-on event execution, vendor and agency coordination, marketing asset distribution, budget tracking, and cross-functional collaboration.

Key Responsibilities:

1. Channel Events & Product Launches:

• Coordinate the planning and execution of product launches, PR events, regional channel meets, and partner engagement initiatives across India.
• Manage event logistics, venue selection, branding, agency coordination, and on-ground execution.
• Support online and offline sales enablement campaigns for system integrators, corporate resellers, and B2B enterprise partners.
• Maintain attendee records, partner inquiries, and event-generated leads for follow-up by sales teams.

2. Marketing Collaterals & Asset Management:

• Coordinate with internal design teams and external vendors for the production of marketing collaterals, point-of-sale materials (POSM), and partner welcome kits.
• Manage procurement, sampling, production timelines, and distribution of marketing assets across regional locations.
• Track inventory and ensure effective deployment of branding materials at partner locations.

3. Marketing Operations & Budget Management:

• Raise and track marketing purchase order requests (MPORs), coordinate approvals, and follow up on invoice processing.
• Maintain budget trackers and expenditure records using MS Excel, ensuring accuracy and timely updates.
• Coordinate vendor payments and maintain supporting documentation for audits and compliance.
• Track event execution evidence, including photographs, attendance records, and vendor delivery confirmations.
• Support vendor negotiations to optimise costs without compromising quality.

4. Cross-functional Coordination & Reporting:

• Coordinate with Product Marketing, PR, Central Marketing, Regional Sales, and Administration teams to ensure smooth execution of marketing initiatives.
• Prepare presentations, event summaries, budget reports, and management updates for senior leadership.
• Track project timelines and ensure timely closure of marketing activities.

Key Performance Indicators:

• Timely and effective execution of channel events, product launches, and regional meets.
• Accurate lead capture and partner data management.
• Timely procurement and distribution of marketing collaterals and welcome kits.
• Accuracy of budget trackers, purchase orders, and expenditure records.
• Adherence to marketing operations timelines and invoice processing SLAs.
• Effective vendor management and cost optimisation.
• Timely submission of event reports and compliance documentation.

Required Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2 - 4 years of experience in channel marketing, trade marketing, event management, or marketing operations.
• Experience in IT hardware, commercial B2B marketing, or a B2B corporate event agency will be preferred.

Technical Skills:

• MS Excel: Strong proficiency in budget tracking, expenditure management, inventory records, and operational trackers.
• MS PowerPoint: Ability to prepare structured, visually appealing presentations and management reports.
• Vendor & Agency Management: Experience coordinating with vendors, negotiating costs, and managing printing, branding, and event production requirements.

Key Competencies:

• Strong organisational skills and attention to detail.
• Excellent coordination, communication, and interpersonal skills.
• Ability to manage multiple projects and meet tight deadlines.
• Willingness to travel frequently across India, including at short notice.
• Professional presence and the ability to interact effectively with senior leadership, sales teams, agencies, and external partners.
• A proactive, hands-on approach to execution and problem-solving.