Social Media Executive

Department Icon Digital Marketing/Marketing
Posted: 8 months ago
1-6 years
Kolkata
Digital Marketing/Marketing
work from office
Full Time

Posted: 8 months ago
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Job Description

Key Responsibilities
1. Strategy & Planning
Develop monthly content calendars aligned with business goals.
Plan LinkedIn growth strategy for company page & leadership profiles
Identify trends in Capital Markets to create timely content.
2. Content Creation
Write educational, authority- building posts
Simplify complex financial concepts for retail & HNI audiences
Create reels, carousels, and market updates
3. Lead Generation
Run LinkedIn and Instagram lead campaigns
Create lead magnets (market insights, reports, webinars)
Track and optimize cost per head
4. Analytics & Reporting
Monitor engagement, reach, conversion metrics
Present monthly performance reports
Suggest improvement strategies
5. Compliance Awareness
Ensure all posts follow financial advertising guidelines
Coordinate with internal compliance if required
Key Requirements
Strong LinkedIn and Instagram marketing knowledge
Understanding of Capital Markets/ Mutual Funds/ Equity basics
Copywriting skills (educational + Persuasive tone)
Canva or basic design knowledge
Experience with Meta and LinkedIn Ads
Basic understanding of SEO & landing pages

Skills

Lead GenerationBasicHead Business DevelopmentSocial Media ExecutiveComplianceFinanceMutual FundsCapital MarketAdvertisingCanvaContent CreationCopywritingLinkedin AdsMarketingSeoMedia

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