Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)

About company

• You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.
• You have been accountable for a lead or pipeline number for at least 3 years.
• You have marketed a B2B company to buyers in the US or Europe.

• Own the lead number. Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.
• Run SEO hands-on. Technical audits, keyword-to-page mapping, content briefs that rank and convert, and Google Search Console.
• Run paid campaigns yourself. Plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.
• Own marketing operations in HubSpot. Lifecycle stages, lead scoring, workflows, and source attribution, so leadership can trust the numbers.
• Improve website conversion. Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.
• Sharpen our messaging. Turn broad positioning into specific messages for US and European buyers with real problems.
• Run the content calendar with the marketing team and external partners.
• Work with, not over, the team. You'll set direction and also do a lot of the work yourself, from the plan to the deck that's due this week.

• 68 years in B2B marketing, ideally at an IT services, product engineering, or B2B SaaS company of 100500 people.
• At least 3 years personally accountable for leads or pipeline.
• Hands-on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.
• Working command of HubSpot or a similar CRM.
• Work that built a company's reputation, and work that produced leads sales was glad to receive.
• Enough practical understanding of AI to tell a real capability from a demo.
• Clear written English, good enough to edit other people's work.
• No specific degree required.

1. HR screening call
2. A short written assignment: a 2-page, 90-day marketing plan for aubergine.co. We grade thinking and prioritisation, not design.
3. Technical interview
4. Culture fit interview
5. HR discussion, references and document checks

• 5-day work week and flexible timings
• Competitive salary with performance incentives
• Company-sponsored certifications
• Flat hierarchy and a friendly, capable team
• Sports tournaments and team activities