Product Manager - AT IOL

Job Title: Product Manager – AT IOL

Experience: 10–15 Years

Industry: Ophthalmology

Role Summary

The Product Manager – AT IOL will be responsible for driving the growth, market penetration, and lifecycle management of Aurolabs Advanced Technology Intraocular Lens (AT IOL) portfolio. The role requires deep understanding of the cataract and refractive surgery market, customer insights, competitive landscape, and strategic product planning to achieve business objectives and strengthen market leadership.

Key Responsibilities

1. Financial & Business Performance

• Own and manage the AT IOL product portfolio to achieve revenue, profitability, and market share objectives.
• Collaborate with Sales, Production, R&D, Clinical Affairs, and Marketing teams to drive business growth.
• Develop and execute annual business plans aligned with organizational goals.
• Monitor product performance and implement corrective actions to maximize commercial success.

2. Product Strategy & Market Development

• Develop comprehensive market understanding of Premium IOLs, including Toric, Multifocal, EDOF, and other Advanced Technology IOL segments.
• Analyze market trends, surgeon preferences, patient needs, and competitor activities.
• Define product positioning, value propositions, and differentiation strategies.
• Develop pricing strategies across domestic and international markets.
• Prepare accurate demand forecasts and revenue projections.
• Create sales enablement tools, product literature, and scientific marketing materials.
• Conduct regular product and clinical training programs for sales teams and channel partners.

3. Product Lifecycle Management

• Drive new product development initiatives and enhancements based on market feedback and unmet clinical needs.
• Coordinate product launches and commercialization activities across regions.
• Work closely with R&D and Clinical teams to support product validation, clinical evaluations, and evidence generation.
• Ensure optimal product availability through effective demand planning and supply coordination.
• Monitor product performance metrics and customer adoption trends.

4. Clinical & Customer Engagement

• Build strong relationships with Cataract and Refractive Surgeons, Key Opinion Leaders (KOLs), Hospitals, and Eye Care Institutions.
• Gather customer insights to support product development and marketing strategies.
• Represent the organization at conferences, scientific meetings, workshops, CMEs, and industry events.
• Act as the product and clinical expert for the AT IOL portfolio.

5. Marketing & Scientific Promotion

• Develop and execute marketing campaigns focused on premium cataract surgery solutions.
• Support scientific communication through clinical data presentations, publications, surgeon engagement programs, RTDs, and workshops.
• Evaluate promotional effectiveness and ensure consistency in product messaging across markets.

Required Candidate Profile

Educational Qualification

• Bachelors Degree in Science, Engineering, Optometry, Pharmacy, or related field.
• MBA in Marketing (Preferred).

Experience

• 10–15 years of experience in Product Management, Marketing, or Sales within the Ophthalmology industry.
• Prior experience managing Premium IOL, Cataract Surgery, Refractive Surgery, or Ophthalmic Surgical product portfolios is highly preferred.

Key Skills & Competencies

• Strong understanding of Cataract Surgery and Premium IOL market dynamics.
• Product lifecycle management expertise.
• Strategic marketing and business planning skills.
• Market research and competitive intelligence.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional teams and drive business outcomes.
• Strong analytical, forecasting, and commercial acumen.

Additional Requirements

• Willingness to travel extensively, including international travel.
• Strong customer-centric approach with focus on surgeon engagement and market development.
• Ability to work effectively in a dynamic and growth-oriented environment.