Performance Marketing Executive

Role Overview

• We are looking for a Performance Marketing Executive with 23 years of hands-on
• experience in running and optimizing Google Ads campaigns. The candidate will work
• closely with the team lead to plan, execute, monitor, and optimize campaigns for our real
• estate clients, ensuring lead generation targets are met.

Key Responsibilities

• Plan, execute, and optimize Google Search and Google Demand Gen campaigns.
• Research and select keywords relevant to real estate lead generation.
• Monitor campaign performance and take corrective action to achieve CPL and lead

quality targets.

• Conduct A/B testing on creatives, ad copies, and landing pages.
• Track leads and ensure data accuracy in reporting.
• Stay updated with Google Ads best practices and platform updates.

• Experience: 23 years of hands-on experience in Google Ads campaign management.
• Industry Knowledge: Experience in real estate lead generation is preferred.
• Technical Skills:
• Proficiency in Google Ads (Search, Demand Gen, Display).
• Basic knowledge of Google Analytics and conversion tracking.
• Understanding of keyword research, bidding strategies, and audience targeting.

• Strong analytical and problem-solving skills.
• Good communication and teamwork abilities.
• Ability to work under tight deadlines and meet performance targets.