Digital Marketing Specialist

Join Prime Financial Group A Leading ASX-Listed Australian Financial Group

Prime is a market-leading financial services firm with 200+ team members globally. We combine the agility of a startup with the strength of a listed company. Innovation, ownership, and entrepreneurship are at the heart of everything we do.

Learn more about Prime Financial Group

https://www.primefinancial.com.au

We are looking for an experienced Digital Marketing Specialist to join our Marketing team. This is a hands-on role for someone who can plan, execute, analyse and optimise digital marketing campaigns across paid media, organic search and digital channels.

The ideal candidate will have 5+ years of digital marketing experience with strong practical expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, landing page optimisation and conversion rate optimisation (CRO).

Key Responsibilities

• Plan, execute and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads
• Manage campaign budgets and continuously improve CPL, CPA, ROAS and conversion rates
• Develop and execute SEO strategies, including keyword research, on-page and technical SEO
• Monitor and analyse website and campaign performance using Google Analytics 4 (GA4)
• Create and optimise landing pages to improve lead generation and conversions
• Conduct A/B testing and CRO initiatives
• Manage and update website content through Webflow, WordPress, HubSpot or similar CMS platforms
• Track campaign performance and provide actionable insights
• Support organic growth and emerging search strategies, including Generative Engine Optimisation (GEO)
• Collaborate with the broader marketing team to deliver integrated campaigns

Skills & Experience

• 5+ years of hands-on digital marketing experience
• Strong experience with Google Ads and paid media
• Hands-on knowledge of SEO and technical SEO
• Strong working knowledge of GA4
• Experience with Google Ads, Meta Ads and LinkedIn Ads
• Experience with landing pages, A/B testing and CRO
• Familiarity with Webflow, WordPress and/or HubSpot
• Strong analytical and performance-reporting skills
• Ability to independently manage campaigns from setup through optimisation

Why Join Prime?

At Prime, you're more than just a team member. You're a key part of our clients experience. We invest in your development, support your growth, and provide opportunities to build a meaningful, long-term career.

Please ensure you read and answer all mandatory application questions accurately before submitting your application.

Send us your CV and a short cover letter to

IndiaHR@primefinancial.com.au outlining why youd be a great fit.

We’d love to hear from you!