Sales Training Manager

• Role Purpose
• The Sales Trainer will be responsible for building the product knowledge and selling capability of
• the Avaada Electro sales team and its distributor network. The role covers new-hire induction,
• ongoing training of the field sales team and product training for distributor staff, with a focus on
• training content, assessments and measurable improvement in sales performance.
• Key Responsibilities
• Sales Team Technical Training

• Plan and deliver the training calendar for the field sales team (Regional Sales Manager,

Cluster Head, ASM and TSI)

• Train the team on module technology, system sizing & BoS, pricing and the Avaada sales

pitch

• Build selling skills (need discovery, objection handling, negotiation and closing) through

classroom sessions and role plays

Distributor Staff Training

• Train distributor owners and their sales staff on Avaada products, positioning and the sales

pitch

• Run product sessions at distributor locations and channel meets in coordination with the

ASM

Content & Module Design

• Design and refresh training modules, product sheets, pitch decks and role-play scripts

• Update content for new product launches, pricing / scheme changes and competitor

developments

Assessments & Certification

• Run pre- and post-training assessments, LMS tests and role-play evaluations
• Maintain and refresh the assessment question bank
• Certify team members against the sales competency framework and flag capability gaps to

their managers

Training Impact & Reporting

• Track attendance, assessment scores and certification status for every participant
• Measure post-training impact on sales performance and submit monthly MIS reports to

sales leadership

Cross-Functional Coordination

• Coordinate with product / technical, marketing, HR / L&D and sales leadership for content

• inputs, collateral and training plans
• Candidate Requirements
• Educational Qualifications

• Graduate in any discipline (required)
• Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

Experience & Skills

• 6 to 8 years of experience, including minimum 3 years in sales training / capability building
• Field or channel sales experience in the solar industry
• Strong solar module knowledge (TOPCon vs PERC, efficiency, degradation, datasheets and

warranties)

• Working knowledge of system sizing & BoS (kW sizing, inverters, generation and payback

calculations)

• Proven track record of designing training content and running assessments
• Excellent presentation, facilitation and communication skills
• Willingness to travel extensively across India
• Working knowledge of MS Excel and PowerPoint; familiarity with an LMS (Learning

Management System) preferred