Senior Product Marketing Manager

Avalara''s Integrated Marketing team is looking for a strategic and experienced Senior Manager Product Marketing to help drive growth across our ESB/SMB ecosystem. This will focus on DAVO by Avalara, our sales tax automation solution for small brick-and-mortar businesses that seamlessly integrates with point-of-sale (POS) systems to set aside, file, and pay sales tax automatically.

You''ll work with a team on full-funnel growth marketing connecting awareness, acquisition, engagement, and retention into a unified strategy that scales our ESB/SMB strategy across the U.S.

Its a cross-functional role that bridges brand marketing, digital acquisition, product marketing, and partner marketing to drive measurable growth across our ecosystem. Reporting to Director

This is an Individual contributor role.

• Develop an integrated marketing strategy to drive awareness, adoption, and revenue growth for DAVO within Avalara''s SMB portfolio.
• Lead multi-channel campaigns (paid, organic, email, social, and partnerships) to drive high-intent traffic and conversions.

• Leverage data and experimentation to continually improve campaign efficiency and conversion rates.

• Partner with Product, Support, and Onboarding to continually improve onboarding, engagement, and retention programs that reduce churn and grow NRR.

• Define and monitor growth KPIs including pipeline velocity, CAC/LTV, INQ-MQL conversion, and trial-to-paid conversion rates.

• Deliver actionable insights and recommendations to leadership on marketing performance.

• Proven experience managing integrated campaigns across digital, lifecycle, and partner channels.
• 10-12+ years in B2B or SMB growth marketing, ideally within SaaS or Hospitality.

• Analytical background with experience in campaign measurement, attribution, and marketing automation (Salesforce, HubSpot, etc.).

• Manage global stakeholders and balance long-term brand growth with short-term performance goals.

• Experience with applying data storytelling translating performance insights into clear and actionable recommendation for leaders

• 5+ years of experience utilizing Power BI for trend analysis, funnel visualization, and forecast modeling to inform full-funnel business decisions
• Experience marketing to SMB or POS-based businesses, compliance marketing experience