National Sales Head – Sports & Live Events

The National Sales Head Sports & Live Events will lead the national revenue strategy for sports and live entertainment properties. This role is responsible for driving large-scale monetization across sponsorships, brand partnerships, ticketing alliances, corporate hospitality, media integrations, and experiential activations. The position requires strong leadership to build high-performing sales teams, manage marquee client relationships, and convert live sporting and entertainment moments into scalable commercial success.
Key Responsibilities
Strategic Leadership
Define and execute national sales strategy aligned with business goals and event calendars
Drive revenue across sports leagues, tournaments, concerts, exhibitions, and live entertainment formats
Identify new monetization opportunities including digital integrations, fan engagement platforms, and experiential assets
Sales & Revenue Growth

Lead sponsorship sales, title partnerships, brand activations, licensing, and on-ground visibility
Own annual revenue targets, forecasting, and national-level sales pipeline
Negotiate and close high-value commercial contracts with brands, agencies, broadcasters, and corporate partners
Team Management

Build, mentor, and manage zonal and regional sales teams across India
Define KPIs, incentive structures, and performance benchmarks
Create a competitive, ethical, and performance-driven sales culture
Client & Stakeholder Management

Act as the primary relationship owner for key national clients and strategic partners
Strengthen partnerships with advertisers, agencies, sports bodies, event promoters, and vendors
Collaborate with marketing, operations, finance, and creative teams for seamless execution
Market Intelligence & Innovation

Monitor trends in sports marketing, live events, fan engagement, and sponsorship ROI
Analyze competitor activity and evolving brand expectations
Drive innovative, storytelling-led sales propositions

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Education

• MBA or equivalent qualification in Sales, Marketing, or Business Management
• Full-time degree preferred

Experience

• 12-18 years of progressive sales leadership experience
• Prior experience in sports, media, live events, entertainment, or experiential marketing preferred
• Proven track record of closing large, complex sponsorship or partnership deals
• Strong exposure to the Indian sports and live events ecosystem