Digital Marketing Freshers

Plan, execute, and optimise digital marketing campaigns across channels such as email, push notifications, SMS, in-app messages, and web notifications.

• Create high-quality content and persuasive copy for campaigns, landing pages, app notifications, and promotional creatives.
• Manage and execute campaigns using marketing automation platforms such as Clevertap, WebEngage, MoEngage, and Netcore.
• Build user journeys, segmentation, funnels, and lifecycle campaigns to improve conversion and retention.
• Coordinate with design, product, and tech teams to ensure timely and accurate campaign execution.
• Monitor campaign performance, analyse metrics, and prepare reports with actionable insights.
• Conduct A/B testing on creatives, messaging, and journeys to improve campaign effectiveness.
• Maintain brand tone and consistency across all digital communication.
• Stay updated with digital marketing trends, tools, and best practices.