Sales & Marketing Lead (Beauty Start-up)

About the Brand

We are working with a fast-growing, inclusive beauty brand proudly born in the GCC, created to meet the diverse needs of Middle-Eastern customers around the world.

With high-performance makeup and skincare lines, the close-knit team is already making a mark across the region and beyond. The brand has deep roots in authenticity, regional relevance, and innovation, and is led by a visionary celebrity founder known for her influence, creativity, and passion for beauty and social impact.

Scaling rapidly and entering an exciting new phase of growth across the GCC and the wider MENA region, we are looking for someone to drive sales and oversee marketing - a crucial role and an exciting opportunity for someone passionate about development and beauty.

Products & Values

All products are vegan, cruelty-free, and designed with high-performance formulas tailored to the lifestyle and needs of our core customer base.The makeup range covers eyes, lips, face, and body; built to last, resistant to heat, and non-transferable.

You will lead the sales and marketing function across digital and physical channels, helping to shape the customer journey, grow retail relationships, execute events, and support brand-building initiatives.

You will report to the CCO who will train you to understand the company operations and industry, supporting your growth while developing in the role. You will also manage the Marketing co-ordinator who will support on Marketing initiatives. You will work closely and communicate effectively with the experienced Fulfilment Manager and help the Founder to grow the brand through effective relationship-building with retailers and Beauty Advisors.

This is a hands-on, varied role for someone excited to roll up their sleeves and make a tangible impact.

Key Responsibilities

DigitalMonitor e-commerce performance and customer service across digital platforms.Manage and optimise website content (product uploads, merchandising, copywriting).Collaborate with digital partners to implement improvements (UX, SEO, CRO).In-storeBuild strong relationships with Beauty Advisors in retail environments.Deliver training and regular coaching to maintain brand standards and drive sales.Brand EventsPlan and execute brand activations and exhibitions across the region.Manage temporary staff, logistics, and on-the-ground brand presence.SalesOwn commercial relationships with retailers and partners.Identify new market opportunities through competitor and trend analysis.Manage retailer orders and coordinate with Finance for timely invoicing.Produce performance reports and share actionable insights with leadership.MarketingCollaborate with PR, social media, and creative teams to ensure campaign consistency.Support digital advertising and email marketing efforts.Track and report on marketing KPIs to optimise spend and boost ROI.

About the Person

ExperienceDegree in Marketing, Business, or related field is preferred.3+ years in Sales and/or Marketing within the cosmetics or beauty industry.CRM and e-commerce experience (Shopify is a plus).SkillsStrong communicator with excellent presentation and interpersonal abilities.Fluent in English and Arabic.Deep passion for beauty, with a good grasp of branding and digital marketing.