Technical Support

Email Marketing Specialist

Location: Domlur, Bangalore

Experience Required: 45 Years

Department: Marketing

Notice period: Immediate Joiner

Role Overview

• We are seeking a highly skilled and results-driven Email Marketing Specialist with 45 years of proven experience in
• designing, executing, and optimizing email marketing campaigns. The ideal candidate should have strong knowledge of
• marketing automation tools, customer segmentation, and campaign analytics to drive engagement, lead generation, and
• conversions.

Key Responsibilities

• ? Plan, develop, and execute targeted email marketing campaigns to support lead generation, customer
• engagement, and retention strategies.
• ? Manage and maintain email databases, ensuring compliance with GDPR, CAN-SPAM, and other regulations.
• ? Segment audiences to deliver personalized and relevant content that aligns with customer journeys.
• ? Design and test email templates with strong subject lines, CTAs, and engaging copy.
• ? Conduct A/B testing to optimize open rates, click-through rates, and conversions.
• ? Analyze campaign performance using tools like Google Analytics, HubSpot, or Mailchimp, and generate reports with
• actionable insights.
• ? Collaborate with the content, design, and sales teams to ensure consistent brand messaging.
• ? Stay updated with the latest email marketing trends, tools, and best practices.

Required Skills & Qualifications

• ? Bachelors degree in Marketing, Business, Communications, or related field.
• ? 45 years of proven experience in email marketing or digital marketing roles.
• ? Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Marketo, Constant Contact, etc.).
• ? Strong knowledge of CRM and marketing automation platforms.
• ? Expertise in HTML/CSS for email design (preferred).
• ? Excellent analytical, reporting, and data-driven decision-making skills.
• ? Strong written and verbal communication skills.
• ? Ability to manage multiple campaigns with strict deadlines.

Preferred Qualifications

• ? Experience in B2B or EdTech/IT training industry.
• ? Knowledge of SEO, SEM, and content marketing to support integrated campaigns.
• ? Familiarity with AI-driven personalization in email marketing.