Brand Manager - Skin & Baby Care

Position: Brand Manager

Location: Mumbai

Job Role:

• Craft annual brand plan and drive fully on time, in full execution of the same.
• Understand category, evolving consumers, qualitative and quantitative data to draw sharp insights.
• Partner with creative, media and digital agencies to ensure planned brand activities execution in effective manner.
• Understand need gaps and work on NPDs ideas, concepts and marketing mix to develop a robust pipeline for the brand.
• Measure and report performance of marketing campaigns against goals as well as brand health metrics (ROI and KPIs).
• Work with the trade marketing, ecomm teams to co-ordinate trade activities, instore executions and marketplaces support.
• Establish effective relationships with cross-functional teams in order to drive commercially effective and timely work.
• Regularly visit markets monitor in-market performance, trends and competitors' activities to identify opportunities and key issues.
• Annual budgeting and periodic monitoring of spends and their efficacy.

Desired Candidature:

• Experience of minimum 5 years in skincare/ baby care categories
• Candidate from OTC/FMCG/Pharma industry
• Strategic thinker with strong hold on execution
• Strong interpersonal and communication skills
• High collaboration and ability to work in matrix hierarchy