Regional Digital Marketing Manager (APAC)

About Us:

At AYP Group, were more than an HR Tech company, were a trusted partner enabling businesses to thrive with seamless Employer of Record (EOR) solutions. With our innovative payroll services, efficient employee management tools, and expert HR advisory, we simplify workforce management across the dynamic APAC region.

When you join AYP, you step into a regional role that offers cross-cultural collaborations, exciting career development opportunities, and a vibrant culture of coaching and growth. Were here to help you unlock your personal and professional potential.

Job Overview:

Are you passionate about digital marketing and ready to lead in a fast-growing industry Were looking for a dynamic Digital Marketing Manager to drive our online strategy across Asia Pacific. In this role, youll work at the intersection of creativity and data, leading a team of talented SEO and Social Media Specialists, a Web Developer, and a Content Writer.

Your mission: To build a powerful online presence that resonates with HR leaders and business decision-makers, enhancing brand visibility and generating marketing-qualified leads across the region.

This role reports directly to our Managing Director and offers the chance to leave your mark in the evolving HR Tech landscape.

Responsibilities:

• Lead Regional Strategy: Develop and execute a comprehensive digital marketing plan that elevates brand awareness and drives inbound growth across diverse APAC markets.
• Champion SEO Excellence: Oversee website performance, campaign strategies, and content optimization to ensure top-tier search rankings.
• Content that Connects: Conduct keyword research and align content strategies with the intent of our target audience, including HR professionals and business leaders.
• Data-Driven Decision Making: Monitor and analyze performance metrics using tools like Google Analytics, Search Console, and SEMrush to refine campaigns and maximize ROI.
• Stay Ahead of the Curve: Keep the team informed on the latest digital marketing trends, algorithm updates, and best practices.
• Understand Our Audience: Leverage insights from buyer personas to craft targeted strategies that resonate with their unique needs and behaviors.

Requirements:

• A proven leader with 6+ years of digital marketing experience, ideally in B2B.
• Expertise in tools like Google Analytics, Google Search Console, SEMrush, and more.
• Exceptional analytical skills, turning data into actionable strategies.
• A strategic communicator who can collaborate across teams and align goals.
• Adaptability to juggle multiple priorities in a fast-paced, dynamic environment.
• A self-starter with a results-driven mindset and a passion for innovation.

Ready to make an impact Apply now and become a vital part of AYP Groups journey to redefine HR Tech in APAC.