BTL Marketing Manager @ Bangalore

Key Responsibilities:

• Plan, execute, and monitor BTL marketing campaigns including doctor engagement programs, health camps, workshops, CME events, and patient awareness activities.
  
• Collaborate with sales and operations teams to design localized marketing strategies to increase footfalls and referrals.
  
• Develop and implement promotional activities in hospitals, clinics, societies, and community spaces.
  
• Track ROI and effectiveness of BTL activities, ensuring alignment with business objectives.
  
• Ensure brand visibility and consistency across all offline channels.
  
• Maintain strong coordination with cross-functional teams for smooth execution of campaigns.
  

Requirements:

• Graduate / MBA in Marketing or related field.
  
• 4+ years of experience in BTL marketing, preferably in healthcare/diagnostics/pharma industry.
  
• Strong understanding of doctor engagement, patient outreach, and healthcare marketing dynamics.
  
• Excellent communication, negotiation, and project management skills.
  
• Ability to work independently as well as in a team with a result-oriented approach.