Manager - Branding/Marketing - Consumer Goods
Digital Marketing/Marketing
Posted: 2 weeks ago
Posted: 2 weeks ago
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Job Description
- Build and own the annual brand and communication plan, aligned to product launches and festive calendars.
- Design and Govern brand guidelines for assets created in-house and by regional teams
- Lead integrated brand campaigns across TV, print, digital, retail, and events.
- Brief and manage creative, media, and production agencies; own the marketing calendar end- to-end.
- Own the brand's presence across social platforms in coordination with internal and external stakeholders.
- Drive performance, influencer, and ambassador-led activity as part of one coherent brand story.
- Collaborate with Sales Team to convert brand pull into sell-through across general trade and modern trade.
- Plan and run brand activations, launch events, retail experiences, and consumer engagement programmes nationally.
- Track campaign ROI, brand-health metrics (awareness, consideration, ad recall), and category share; report monthly with clear, actionable recommendations.
Skills
Brand ManagementConsumer MarketingConsumer InsightsDigital MarketingTrade MarketingMarketingCampaign ManagementMediaMarketingBrandingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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