Head - Branding/Marketing

Description:

Key Responsibilities:

• Strategic Leadership
• Deliver revenue results through an aligned Product Development & Marketing strategy
• Lead annual marketing planning, budgeting, and resource allocation.

Brand Management & Growth:

• Build and strengthen brand identity, positioning, and narrative across markets.
• Oversee new product launches, category expansion, and go-to-market strategy.
• Ensure consistent brand communication across all channels - retail, digital, ATL, BTL, PR.

Digital & Performance Marketing:

- Drive digital growth across performance marketing, SEO, CRM, marketplaces, and loyalty programs.

Consumer Insights & Market Intelligence:

• Build a strong insights function to understand consumer needs and emerging trends.
• Leverage research, data, and analytics to drive strategic decisions.

Retail & Channel Marketing:

• Develop integrated marketing plans for retail, distributor networks, and on-ground activations.
• Build strong BTL and regional programs to maximize reach, especially in semi-urban/rural markets.

Communication, PR & Corporate Reputation:

• Oversee brand communication, advertising, content, and storytelling.
• Manage PR, media relations, crisis communication, and corporate reputation.

Leadership & Team Development:

• Build and lead a high-performing marketing team across brand, digital, content, insights, and design.
• Develop agency and partner ecosystem - creative, digital, media, research, activation.

Cross-functional Collaboration:

- Ensure marketing initiatives support business goals (SKU strategy, inventory, pricing, etc.)