Bajaj Electricals - Business Development Manager - Cables

JOB PURPOSE:

• Drive new business acquisition across target sectors, including Infrastructure, Real Estate, Renewable Energy (Solar/Wind), Utilities, Manufacturing, and Data Centers.
• Establish and grow strategic relationships with EPC Contractors, OEM Manufacturers, Panel Builders, Government Bodies, and Institutional Buyers.
• Manage the full sales cycle from lead generation, product presentation, and commercial negotiations to final deal execution and payment terms.
• Channel Partner N/W Establishment.

KEY RESPONSIBILITIES:

• Revenue Generated: Total value of new business deals closed vs. annual quota.
• Pipeline Value: Total value of active qualified leads in the sales funnel.
• Specification Approvals: Number of consultant approvals/specifications secured for the brand.
• Client Acquisition: Number of new key accounts (EPCs, OEMs, Distributors) onboarded.
• Identify upcoming greenfield/brownfield projects and maintain an active national/regional opportunity pipeline.
• Track sales funnel metrics, update customer activity in CRM software, and maintain accurate revenue forecasting.

EDUCATIONAL QUALIFICATIONS:

B.E/ B.Tech (Electrical), preferably MBA/ PGDM (Marketing)

WORK EXPERIENCE:

8 - 12 years of proven B2B sales/business development experience in the Wire & Cable or Electrical Capital Equipment industry in Technical Sales / Pre Sales / Business Development.

MARKET INTELLIGENCE:

• Monitor competitor activities, product launches, pricing trends, and regulatory changes in the electrical cable sector.
• Identify emerging cable categories (e.g., EHV/HT cables, Solar PV cables, Fire-Resistant LSZH cables, Special Industrial Wires) to capitalize on market demand.

PREFERRED/ ADDITIONAL REQUIREMENT:

• Technical Knowledge: Deep understanding of cable specifications (LV, MV, HV, EHV, Control/Instrumentation, Solar, Fire-Resistant, etc.) and industry standards (IEC, UL, IEEE, IS).
• Network: Established network of contacts among MEP consultants, EPC contractors, and key industrial decision-makers.
• Soft Skills: Excellent negotiation, relationship-building, and communication skills. Strong presentation capabilities.
• Tools: Proficiency in CRM platforms (e.g., Salesforce, Zoho), MS Excel, and presentation tools.

INTERNAL / EXTERNAL INTERFACE:

• Sales & KAM team
• Product Managers
• Tendering
• Supply Chain
• Decision makers in govt. segment/large EPC contractors/ Sub-Contractor, MEP consultant.
• Channel Partners

FUNCTIONAL COMPETENCIES:

• Identify upcoming greenfield/brownfield projects and maintain an active national/regional opportunity pipeline.
• Track sales funnel metrics, update customer activity in CRM software, and maintain accurate revenue forecasting.
• Client Relationship Management
• Market & Competitor Analysis
• Fluent in MS Office