Bajaj Electricals - Category Marketing Lead - Consumer Durables

JOB ROLE: Category Marketing Lead

LOCATION: Corporate Office, Mumbai.

BU/ DIVISION: Marketing

JOB PURPOSE:

Drive category-specific brand, product, and GTM execution to deliver growth KPIs. Responsible for managing sub-category performance, supporting innovation, enhancing product and brand experience, and ensuring high-quality execution. The role also nurtures functional capability within the category team through guidance and collaborative working.

KEY RESPONSIBILITIES:

1. Category Strategy & Planning:

• Develop annual and long-term plans for category growth, pricing, mix, and profitability.
• Use consumer insights, market trends, and competition analysis to identify opportunities.
• Track category financial performance (margins, mix, contribution) and recommend interventions.
• Ensure high-quality analyses, reports, and business reviews through regular guidance and alignment within the team.

2. Product Portfolio & Roadmap Management:

• Oversee sub-category/SKU portfolio including roadmap inputs, benchmarking, feature refinement, and packaging requirements.
• Collaborate with R&D and SCM to translate insights into feasible product solutions.
• Monitor product lifecycle and recommend portfolio actions such as rationalization or enhancement.
• Support team members in maintaining accuracy across product documentation, packaging briefs, and product readiness processes.

3. GTM Strategy & Business Development:

• Build and manage launch plans, readiness checklists, product toolkits, and sales enablement materials.
• Work closely with Sales to ensure strong in-market execution and promotional alignment.
• Identify and shape new business opportunities, adjacencies, and incremental growth levers.
• Encourage structured GTM execution and effective cross-functional coordination within the team.

4. Brand, Campaign & Creative Leadership:

• Draft campaign briefs and collaborate with agencies for ATL, BTL, and digital creative development.
• Ensure brand consistency and effective representation across consumer and trade touchpoints.
• Track campaign KPIs and consumer funnel metrics to improve ROI.
• Provide directional inputs to enhance team proficiency in creative evaluation, campaign execution, and agency management.

5. Cross-Functional Collaboration & Capability Enablement:

• Partner with SCM, R&D, Finance, Sales, Service, and Quality to ensure readiness and seamless execution.
• Coordinate effectively with creative, research, digital, and packaging partners.
• Strengthen category capabilities by fostering structured working, insight-led thinking, and balanced execution.
• Promote clarity, collaboration, and continuous improvement across day-to-day activities.

EDUCATIONAL QUALIFICATIONS:

• MBA/ PGDM from premium institutes Only

WORK EXPERIENCE:

• 8 - 12 years of experience in marketing.
• Preferably 3 - 4 years in Consumer durables / FMCG industry

ADDITIONAL REQUIREMENT:

• Strong analytical and insight-driven mindset
• Experience in category & brand management
• Creative and communication excellence
• Effective stakeholder management
• Ability to guide team members and enhance functional capability
• Commercial understanding (pricing, margins, portfolio economics)

BEHAVIORAL COMPETENCIES:

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile