Bajaj Electricals - Category Marketing Lead - ECommerce Vertical
Digital Marketing/Marketing
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Job Description
- Sellout Planning & Tracking
- Own the monthly/quarterly sellout plan by platform and SKU; track actuals against plan daily/weekly and course-correct via the levers below.
- Build the forecasting and planning cadence in sync with platform-side category teams' event and promotion calendars
- Performance Marketing - the single biggest lever
- Plan, execute, and optimize on-platform ad spend (Amazon Ads, Flipkart Ads, etc.) for ROAS, TACOS, and sellout impact
- Work with internal/agency teams to continuously test and scale what's working
- Funnel & Traffic Tracking
- Own traffic and conversion metrics end-to-end (impressions - clicks - conversion - sellout)
- Build the diagnostic muscle to isolate where the funnel is leaking and fix it - visibility, content, pricing, or reviews.
- Platform Visibility Negotiation
- Work directly with the platforms' sell-side/category teams to secure organic and paid visibility - banners, deals, search placement, platform-led campaigns
- Build the same account-management relationship with platforms that their own key-account managers build with brands, just from the other side of the table
- Post-Conversion Levers
- a. Own catalog health - content, A+/EBC, search terms, discoverability - in partnership with platform catalog teams
- b. Own ratings & reviews strategy - generation, response management, and rating recovery
- c. Manage on-platform pricing hygiene and the promotional calendar (BBD, Prime Day, etc.) in coordination with the pricing/category team
- d. Pricing & Promotions
- Reporting & Insights
- Build a rigorous sellout/funnel dashboarding cadence; translate platform data into weekly/monthly business insight for leadership.
EDUCATIONAL QUALIFICATIONS
- From Marketplaces: Tier 1 institute graduates with ~4 years of experience (2021 or 2022 batch).
- From Agencies: Candidates with ~8 years of experience; pedigree is not mandatory.
WORK EXPERIENCE
- 6-10 years of experience in E-commerce, Category Management, Digital Marketing, Marketplace Operations, or Sales.
- Proven experience managing Amazon, Flipkart, and other marketplace platforms.
- Strong exposure to performance marketing, analytics, category growth, and online sales planning.
CERTIFICATIONS
Certifications in Digital Marketing, Performance Marketing, Google Analytics, Amazon Advertising, or related fields will be an added advantage.
Skills
ECommercePerformance MarketingMarketingDigital MarketingFMCD MarketingCategory ManagementAdvertisingDigital MarketingMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹6,744 crores (FY 18-19), is a part of ""Bajaj Group"". Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, and EPC (Illumination, Transmission Towers and Power Distribution). Bajaj Electricals has 20 branch offices spread in different parts of the country besides being supported by a chain of distributors, authorised dealers, retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 500 customer care centres. We also have a presence in premium home appliances and cookware segments with brands like Morphy Richards and Nirlep. But to know Bajaj Electricals, one must understand our core principles. We get our Gandhian set of values by our founding father - Jamnalal Bajaj. While walking towards the future, our current leaders aim to carry forward his legacy . “Inspiring Trust”, our tagline, is something that we associate with and try to fulfil in our everyday endeavours. Apart from work, we also believe in bringing about a change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) division strongly rests on sustainability, gender diversity, employee volunteering and community outreach programmes.
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